Today, a smart marketer is aware of the challenges faced while setting up a brand’s digital presence. Salespeople, too, understand that to meet their targets, they must find ways of simplifying tasks through planning, research, and just the right kind of approach. In such an environment, finding the right arsenal of tools becomes integral to a successful marketing or sales campaign. While tech-enabled platforms have made almost every aspect of marketing and sales easier and faster, there are some classic tools that everyone must master.
Companies like Apollo.io, Lusha, Seamless.ai, Rocketreach, and others truly understand the importance of these tools. Their steps towards incorporating these tools rely on smart data, intelligence gathering, and refined databases. Here’s a quick guide to these tools for anyone looking to enrich their skills as a marketer:
1. Storytelling
You can never go wrong with a crisp story that lays across your point in a specific manner. Stories that you use could be humorous, rational, or even just a testimonial. Storytelling in sales may boost client retention, shorten the sales cycle, and boost buyer confidence. It may also enhance income. This can occur in emails, websites, video interactions, and sales presentations. Contrary to popular opinion, great writers are not the only ones who utilise storytelling. A compelling story may be told by anyone, and used to better their sales and marketing process.
2. Month-wise brand strategy
While strategizing for the long term, people often forget that marketing is extremely dynamic. Situations, algorithms, and trends are changing on a monthly basis, if not faster. In such a situation, a smart marketer will rely on an overall brand strategy, but also incorporate more micro plans and strategies that change from one month to the next. For salespeople too, agility and adaptation are the name of the game. A strategy that can be quickly modified will work in your favour if you are looking to incorporate changing trends or new industry developments in your overall sales approach.
3. Email Marketing
The use of email in marketing campaigns is to advertise a company’s goods and services and to reward repeat business from clients. Customers on your email list can be informed about new products, deals, and other services through email marketing. Educating your audience about the benefits of your brand or maintaining their interest in between transactions can also be a more subtle way to market. This is a smart tool to use for businesses that are just setting up their audiences, as well as big brands that are looking to engage more meaningfully with their customer base. Salespeople can keep in constant touch with potential clients too, and keep sending any updates or developments via email.
4. Strong Consumer Relationship Management (CRM)
Any job within a firm that interacts with customers now has a major responsibility for organising and analyzing CRM data insights. However, as the value of audience information increases, so do the number of details that you must keep track of. A smart marketer would invest in a CRM tool that allows them to extract relevant information, while keeping a track of any growth opportunities based on consumer data. Additionally, CRM software enables you to interact with new clients, gain time through automation, boost customer engagement, and close more sales.
5. Behaviour-based marketing strategy
By adding behavioural data as segmentation criteria, you can improve the accuracy and relevance of your targeting. Based on how your audience has interacted with your website, your app, your campaigns, or their historical purchasing habits, you can create segments. Salespeople and marketers alike can benefit from building robust profiles of their audiences based on their behaviour, such that any campaign, call, post, or interaction is aimed towards a qualified lead.
Now that you have some of the evergreen tools of marketing and sales under your belt, go out there and start setting up your own prospect pipeline with qualified data. Make sure you do plenty of research on consumer behaviour, consumer profiles, industry trends, and any changes in algorithms on social media, and you’re all set for success.
