Starbucks Taps into the K-Pop Scene: A Summer Collaboration with BLACKPINK
This summer, Starbucks is set to light up the season with a…
HSBC’s Ground-breaking Campaign: Redefining International Banking Experience
In an exclusive interview with Marketing In Asia (M.I.A), Stephanie Ng, Global…
Unleashing Creativity: How Top Brands Celebrated International Yoga Day on Social Media
Celebrating International Yoga Day: A Wellness Ritual Every year, on the 21st…
Google Analytics 4 Enhances Conversion Attribution Capabilities
In a recent update, Google added an "Attribution Settings" feature, giving administrators…
Google Unveils New Web Performance Metric: Interaction to Next Paint (INP)
In a move set to redefine web performance analytics, Google has announced…
Google Ads to Phase Out Several Attribution Models by Mid-July
In an update to a previous announcement, Google has revealed that various…
Embracing Paternal Bonds: Barbie’s Heartwarming Tribute to Unconventional Fatherhood
In commemoration of this year's Father's Day, global toy industry giant Mattel’s…
The Art of Appreciation: Spotlight on Father’s Day 2023 Brand Campaigns
Every year, the third Sunday of June holds a special significance –…
JBL Amplifies its APAC Digital Footprint with First Page Appointment
In a strategic move to enhance its digital and eCommerce initiatives across…
Breaking Stereotypes: The Imperative for Diverse Representation in Advertising
In the world of advertising, the power of representation cannot be overstated.…
Google Unveils AI-Driven Advertising Tools for Streamlined Ad Placement
Google, a subsidiary of Alphabet, announced this Wednesday the unveiling of two…
Instagram’s Forthcoming AI Chatbot: Interactive, Personalized, and Potentially a Game-Changer
Instagram, a leading social media platform, is soon to introduce an AI-powered…
Zomato Retracts Controversial ‘Kachra’ Campaign Amidst Online Backlash
In a recent unfolding of events, Zomato, the well-known restaurant aggregator, pulled…
Unmasking the Green Mirage: Unraveling Shell’s Clean Energy Claims
Energy supergiant Shell recently encountered a significant setback when its marketing strategy…
Google Ads Console Experiences Unplanned Downtime
The interface and advertising console of Google Ads is presently offline. It…
