Coca-Cola Holds Fort as Asia Pacific’s Favored Drink Despite Brand Value Dip
In the ever-evolving world of beverages, from the morning coffee that jolts…
“Nihon No Fureeba”: The McDonald’s Jingle That Topped Indonesia’s Music Charts
Indonesia's latest chart-topping sensation, "Nihon No Fureeba", has taken the nation by…
Revolutionizing the Visitor Experience at Mandai Wildlife Reserve: An Insight into Adyen’s Unified Payment Solutions
In an exclusive conversation with Marketing In Asia (M.I.A), Priyanka Gargav, the…
Croma ‘We Got You’ Campaign: Revolutionizing the Electronic Market for Gen Z
Aiming at the energetic pulse of the Gen Z demographic, Croma has…
Driving Real Estate Excellence: OrangeTee Welcomes Jon Tan as New Digital Marketing Maestro
Under a new banner, OrangeTee, the esteemed real estate powerhouse headquartered in Singapore,…
Xiaohongshu Fever: Unleashing the Potential for Hong Kong Brands
Hong Kong is experiencing a wave of Xiaohongshu, also known as RED…
Shemaroo Entertainment Welcomes Anuja Trivedi as New Chief Marketing Officer
Shemaroo Entertainment recently announced the addition of Anuja Trivedi to their executive…
Campa Cola Relaunches in a New Avatar: Will Consumers Embrace It?
Reliance has relaunched Campa Cola in a new avatar with three flavors,…
Differences Between B2C and B2B Marketing Strategies
B2B and B2C business models are things you are familiar with if…
MIA Research Stats: Will 2023 Need A Different Marketing Strategy?
Brand positioning is more complicated than just making a logo or a…
10 Key Performance Indicators to Improve Your Marketing
As a business owner, you should understand how to enhance your marketing…
5 Future-Proof Branding Trends for 2023
Introduction So, you're thinking about starting a business. You have an idea,…
Top 5 Tools For The Smart Marketer In The Digital World
Today, a smart marketer is aware of the challenges faced while setting…
Create A Strong Brand Identity
When you evaluate someone’s identity, you consider the qualities that have shaped…
How To Build A Successful Marketing Strategy In 5 Easy Steps
It doesn't matter if you're a new or existing business, there are…