The hiring of Simon Rollenbeck as Head of Marketing by Komo Technologies, a leader in the Australian Customer Engagement industry, is poised to revolutionise the customer engagement environment. At a pivotal point in Komo Technologies’ development trajectory, the well-respected Rollenbeck has joined the team, bringing with him extensive experience in data-driven marketing.
Tracing Rollenbeck’s Illustrious Career
Rollenbeck’s path to Komo Technologies has been paved with significant milestones. His previous role as the Chief Marketing Officer at Mozaik Play highlighted his capability to steer comprehensive marketing strategies. His tenure at Expedia’s Egencia in the Asia Pacific region, where he focused on growth and customer retention, further honed his skills. At Willow, a global technology firm and Microsoft partner, he excelled as the Director of Digital & Demand Marketing, cementing his status in the marketing realm.
Envisioning the Future at Komo Technologies
In his new role, Rollenbeck is set to play a pivotal part in shaping Komo’s brand identity, enhancing demand generation, and refining their Go-To-Market strategy. Working in tandem with CCO Brent Kocher in Los Angeles and CEO Joel Steel, he is poised to lead the company’s marketing initiatives, aiming to bolster growth in both Australia and the USA.
Joel Steel, CEO and Co-Founder of Komo, shared his excitement: “Simon’s strategic expertise and experience in the B2B SaaS marketing space are pivotal for advancing Komo’s brand, demand generation, and Go-To-Market strategy. Simon’s passion for creativity and forward-thinking aligns perfectly with our company’s culture, and we are excited to see the impact he will have on our global growth strategy.”
Rollenbeck’s Perspective on His New Role
Rollenbeck’s appointment coincides with a period of significant momentum for Komo Technologies. He brings a clear and ambitious vision for the company. “I am beyond excited to join the incredible team here at Komo Technologies at a time of tremendous tailwinds and momentum behind the company. Establishing a direct customer relationship is crucial for brands to stay relevant now more than ever, especially amid evolving privacy regulations, marketing limitations and an ever decreasing attention span,” Rollenbeck remarked.
He further elaborated, “Komo solves this problem for all marketers across all industries. It makes it easy to build direct customer connections through meaningful experiences, respectful data collection, and continuous engagement. All of this whilst integrating seamlessly across the entire customer lifecycle, driving increased revenue. It’s the first complete engagement platform I have seen. The technology is next level and is an absolute no-brainer for all marketers who want to engage with their customers, non-intrusively collect rich data and drive measurable ROI.”
Strategic Initiatives Under Rollenbeck’s Leadership
Rollenbeck’s responsibilities at Komo Technologies extend into various realms. He will be overseeing the development of a new content hub, which will include thought leadership, video, paid ads, whitepapers, case studies, playbooks, and product information. His expertise will also be pivotal in enhancing Komo’s paid media strategies, conversion tracking, and PR and media outreach across different regions.
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Komo’s Expansive Growth
Simon Rollenbeck’s induction into Komo Technologies aligns with the company’s impressive expansion. With significant team growth since 2023 and a foray into the US market, Komo has secured substantial business wins and increased platform usage by leading brands and agencies.
Simon Rollenbeck’s joining Komo Technologies heralds a new era, promising innovative strategies and a strengthened global presence in the customer engagement sphere.
