In an engaging twist to the annual tradition of revealing consumer ordering trends, food aggregator giants like Swiggy, Blinkit, and Zomato have shared insights into how users interacted with their platforms throughout 2023. Zomato, in particular, has taken a creative approach by spotlighting three unique consumers whose love for food went above and beyond the ordinary.
Extravagant Love for Food
- The Biryani Enthusiast: The series begins with Subhash from Hyderabad, whose life seems incomplete without a daily serving of biryani. In a dramatized portrayal, Subhash, enacted by an actor, reportedly ordered over 2,800 plates of biryani in 2023, averaging more than seven plates a day.
- The Chai Addict: Next, we meet Asha, a character so devoted to her chai that she carries ginger (Adrak) and cardamom (Elaichi) wherever she goes. The exaggerated depiction shows her immense love for tea, with the real Asha ordering over 1,100 cups in the year.
- The Gulab Jamun Aficionado: Lastly, there’s Anuj, for whom gulab jamun is more than just a sweet treat; it’s a solution to all life’s problems. His character, also played by an actor, ordered over 1,400 gulab jamuns in 2023.
Also Read: “Kho Gaye Hum Kahan”: A Symphony of Brand Integration on Netflix
Culinary Trends and Big Spenders
Zomato’s report doesn’t just stop at these quirky tales. It also sheds light on broader food ordering trends. Biryani and pizza led the charts, with over 10 crore and 7.45 crore orders respectively. The report also highlights some of the year’s big spenders, including a Bengaluru user who placed a single order worth Rs 46,273.
Implications for the Asia Pacific Market
For readers in the Asia Pacific, these insights offer a fascinating glimpse into the evolving culinary preferences and consumer behavior in the region. The popularity of traditional dishes like biryani alongside global favorites like pizza reflects a diverse and dynamic food culture. Moreover, the extravagant spending on single orders indicates a growing market for premium and gourmet food delivery services.
Zomato’s creative spin on its 2023 food ordering trends report not only provides valuable data but also entertains with its portrayal of exaggerated yet relatable consumer habits. As the Asia Pacific region continues to embrace quick commerce and food aggregator platforms, understanding these trends becomes crucial for businesses and food enthusiasts alike.
