Zomato, a leading name in the food technology sector, has introduced a new delivery service known as ‘Pure Veg Fleet’ along with a feature in its app titled ‘Pure Veg Mode’ specifically designed for customers who follow a strict vegetarian diet.
Deepinder Goyal, the CEO and founder of Zomato, announced the initiative on X (previously known as Twitter).
Goyal mentioned in his announcement, “India is home to the highest number of vegetarians globally, and we’ve received significant feedback highlighting their particular concerns regarding food preparation and handling.” He further explained that the motive behind these new services is to address the needs of such customers.
The ‘Pure Veg Mode’ on the app will filter and display only those restaurants that exclusively offer vegetarian cuisine, effectively omitting any establishments that include non-vegetarian options in their menu.
Similarly, the ‘Pure Veg Fleet’ delivery service will be dedicated to handling orders exclusively from vegetarian restaurants, ensuring that orders for non-vegetarian food or vegetarian meals from restaurants that also serve non-vegetarian options will not be processed by this fleet.
Goyal has indicated that these services will be introduced gradually across the country over the coming weeks.
Recent Update:
Zomato, a food delivery platform, has withdrawn its ‘green fleet’ service, which aimed to deliver vegetarian food within a day of its launch, following backlash on social media. CEO Deepinder Goyal praised users for highlighting the service’s shortcomings.
