The creative agency powered by VICE, Virtue, has appointed former BBH strategist Zoe Chen as APAC’s strategy director.
During worked at BBH in Singapore and London, she has worked with brands including Audi, Chupa Chups, Uber, Nike, Jollibee, United Overseas Bank, and Sentosa.
Huiwen Tow, APAC Head of Strategy at Virtue, said, “Zoe Chen is a creative strategist at heart who has an innate interest in art, design and culture and an insatiable curiosity of the world around her.”
Tow said, “As we continue to grow in the region by building forward-thinking brands from the inside of a culture, her strategy experience and collaborative approach make her an ideal addition to our team.”
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Chen said, “Joining Virtue and the VMG network feels like I’m coming full circle and getting first dibs on the most intriguing parts of culture. I’m excited to be at the intersection of strategy and culture to create work that contributes back to culture.”
Virtue APAC has made some key leadership appointments in recent months. In March, Nuno Dores joined as Associate Creative Director in Singapore. Hayden Scott and Kartick Krishnamurthy also joined up as Senior Creative Director and Business Director for its agency in Mumbai, India.
