Delhi, India – 4th September 2024 Wellbeing Nutrition, a pioneering force in India’s wellness and nutrition sector, has taken a decisive step to accelerate its growth trajectory by appointing Harleen Bhatti as Vice President of Direct-to-Consumer (D2C) and Kunwarjeet Singh Grover as Head of Growth. These strategic hires come as the company aims to achieve an aggressive target of over 100% year-over-year (YoY) growth and an annual recurring revenue (ARR) of INR 240 crore.
Expanding the Leadership Team for Sustainable Growth
Wellbeing Nutrition has always been driven by a vision to redefine how consumers engage with nutrition. To achieve this, the company has focused on scaling operations and enhancing its portfolio with science-backed wellness products. With the recent appointments, Wellbeing Nutrition is poised to unlock new opportunities in both the Beauty and Sports & Performance segments, which are anticipated to contribute approximately 90% of the company’s portfolio. This expansion is also geared toward strengthening its foothold in the global market through retail and export channels.
Harleen Bhatti and Kunwarjeet Singh Grover – Driving Innovation and Growth
With over 15 years of industry experience, Harleen Bhatti has played a pivotal role in the growth of numerous renowned D2C brands, including The Good Glamm Group and Lenskart. As the newly appointed VP of D2C at Wellbeing Nutrition, Harleen will oversee the company’s direct-to-consumer growth strategies, P&L management, and spearhead initiatives aimed at driving user acquisition, retention, and revenue growth. Her extensive expertise in D2C ventures, CRM, and product-led growth positions her as a key asset in Wellbeing Nutrition’s mission to scale operations.
Kunwarjeet Singh Grover, with over 13 years of experience in e-commerce and business development, brings his deep knowledge of online marketplace management to his new role as Head of Growth. Having previously driven the growth of brands like Mamaearth, Kunwarjeet is set to lead Wellbeing Nutrition’s efforts in customer acquisition, business expansion, and retention, ensuring the brand’s sustained growth in both online and offline markets.
Avnish Chhabria, Founder of Wellbeing Nutrition, expressed his excitement about these strategic hires:
“We are thrilled to welcome Harleen and Kunwarjeet to our leadership team. At Wellbeing Nutrition, our mission has always been to make high-quality, transparent, and sustainable nutrition accessible to everyone. As we aim for unprecedented growth, it’s crucial to have leaders who not only understand our vision but also have the expertise to execute it. The addition of Harleen and Kunwarjeet to our leadership team is a strategic move to accelerate our journey towards achieving 100% YoY growth and reaching an ARR of INR 240 crore.”
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Strengthening the Mission of Preventive Care and Wellness
Founded in 2019 by Avnish Chhabria, Wellbeing Nutrition is dedicated to delivering preventive care through science-backed wellness solutions. The company’s transparent and sustainable approach to nutrition aims to seamlessly integrate into everyday life, offering products that promote holistic well-being. The leadership expansion marks a new phase in the company’s growth journey, as it continues to focus on bringing high-quality preventive care to households globally.
With an innovative portfolio spanning sleep, gut health, beauty, stress relief, and immunity, Wellbeing Nutrition is committed to redefining how people consume nutrition. The company has already garnered the attention of investors, having raised $10 million in a Series B funding round led by Hindustan Unilever Ltd. (HUL) and Fireside Ventures.
About Wellbeing Nutrition
Since its inception in 2019, Wellbeing Nutrition has been at the forefront of delivering health and wellness solutions rooted in scientific research. The brand offers a range of FDA-approved, gluten-free, and non-GMO products designed to cater to various health needs. Wellbeing Nutrition’s goal is to become the go-to partner for consumers on their journey to holistic wellness, powered by sustainable and transparent products that support overall well-being.
