Singapore, 23 October 2024 – Socially-led creative agency, We Are Social Singapore, has enhanced its creative prowess by appointing Rodrigo Mitma as Creative Director. Mitma, who brings nearly 15 years of award-winning experience, will co-lead the agency’s creative team alongside Daniel Foo, focusing on social-first and innovative work for clients. Mitma will report directly to Omar Sotomayor, Regional Executive Creative Director.
Mitma’s extensive background in the healthcare sector and his impressive portfolio of campaigns across FMCG, automotive, retail, and government clients position him as a valuable addition to We Are Social Singapore’s creative force.
A Global Creative Talent with Regional Expertise
A Peruvian-native who has been based in Singapore for the past seven years, Mitma has led creative teams at notable agencies like DDB and McCann Health, where he worked on local, regional, and global campaigns. Before relocating to Singapore, Mitma made his mark in Lima, working with Grey and CARNE Prime Advertising House. His creative excellence has earned him accolades at prestigious award shows, including the Effies, Clio, LIA, and Spikes, along with shortlistings at Cannes Lions and D&AD.
We Are Social Singapore, known for its work with brands like Samsung Mobile, HBO, UOB, and TikTok, has consistently been at the forefront of innovation. The agency’s expertise spans virtual influencer creation, social-first production, and the development of AI and XR products, furthering its global future strategy.
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Industry Leaders Share Their Thoughts
Omar Sotomayor, Regional Executive Creative Director at We Are Social Singapore, expressed his excitement, stating, “Rod brings invaluable expertise in regional and global campaigns for top-tier clients to our team. I’ve always admired his curiosity and resourcefulness in tackling creative challenges, from exploring new uses of AI to his attention to emerging trends in craft and design. He’s a true student of advertising.”
Rodrigo Mitma shared his enthusiasm about joining the team, commenting, “I was drawn to the agency’s relentless drive to raise the bar on what is considered ‘social’ for brands and consumers. Working with Omar, Daniel, and the team is going to be a remarkable experience; I can’t wait to create work that ignites conversations and generates hype, both online and offline.”
About We Are Social
We Are Social is a global, socially-led creative agency known for its unmatched expertise in social media and influencer marketing. With a team of over 1,300 individuals across 19 offices globally, We Are Social crafts ideas that inspire conversations and cultural movements. The agency works with some of the world’s most recognizable brands, including adidas, Samsung, Netflix, and Google, ensuring that their messages resonate with the right audiences in effective and strategic ways.
