International retail platform, VTN, has just revealed a remarkable partnership with globally renowned super influencer, Sherry Xu. Known for her huge following on the popular Chinese social network, Kuaishou, Xu will be immersing herself in Sydney from 1st August for two weeks, partaking in several exclusive brand experiences.
Luxurious Brand Experiences Down Under
Sherry Xu’s visit to Sydney will be peppered with opulent brand encounters, thanks to Australia and New Zealand’s leading brands, Vida Glow, a marine collagen health brand, and Science Research Wellness (SRW), known for its powerful anti-aging and cellular rejuvenation supplements.
A Honeymoon Tour with Business On Side
A seasoned entrepreneur and influencer, Sherry Xu is not just coming to Sydney for business. Alongside the brand collaborations, Xu is celebrating her newly wedded bliss on a Honeymoon Tour with husband Di Sun. The couple recently had a grand wedding in China that was attended by 3000 guests, with Xu donning a stunning wedding gown worth over $200,000 and a spectacular yellow diamond ring of 12 carats.
VTN, SRW, and Vida Glow: A Historic Collaboration
SRW and Vida Glow are trailblazing as the first Antipodean brands to partner with an international Super Influencer such as Xu. This partnership is part of VTN’s innovative live commerce sales platform, ‘Celebrity Streamers’, which synergises leading influencer talent with high-quality health and wellness brands.
The Booming Live Commerce Industry
Live commerce has been hailed by Mckinsey as “the next wave of the e-commerce revolution” and is gaining momentum globally. The US market is valued at $11 billion, with the Chinese industry towering at $600 billion. The US market is predicted to reach a staggering $35 billion by 2024. Mark your calendars for 9th August, when Sherry Xu’s VTN Live Commerce event will be taking place.
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VTN’s High Expectations for Future Endeavors
Amelia Hu, VTN spokesperson & Celebrity Streamers Programme Manager, has high expectations for this collaboration. “It’s an amazing opportunity for VTN to partner with Sherry Xu, this elevates our Celebrity Streamers sales platform to a whole new level, she is such a popular figure with incredible audience reach. Our team has pulled out all the stops this week to ensure that she and Di can enjoy their honeymoon experiences in Sydney as well as have VIP introductions to our brands. Sherry’s track record is outstanding, she regularly sells over $25M AUD worth of stock in a live commerce event, I think there is a huge opportunity for other social sellers to learn from her techniques, approach and success. She’s really raised the bar in this field of commerce and is the one to watch and we’re honoured to work with her.”
