Visa, the global digital payments leader, has introduced new resources designed to support Filipino merchants, with a particular focus on small and medium-sized enterprises (SMEs).
Leveraging Visa’s digital payment capabilities, this newly launched online toolkit is designed to enhance the shopping experience for customers and boost sales, especially within the Philippines’ tourism industry.
This initiative is part of Visa’s broader commitment to strengthen Filipino SMEs and promote tourism, which is vital for the country’s economic development. It aims to enable more merchants to implement seamless contactless payment options.
The online toolkit provides comprehensive, easy-to-follow instructions in English. It includes a cashier script for initiating and completing digital payment transactions.
It explains that most Visa cards are equipped with contactless capabilities, as indicated by a specific symbol. The toolkit also instructs customers on how to use their card to tap the payment terminal themselves.
In addition to the toolkit, Visa is enhancing its support for tourism through participation in the Philippine Department of Tourism’s tourism summit and a partnership with the Pacific Association of Tourism (PATA). During a PATA-led workshop, Visa trained tourism SMEs in financial and risk management, digital skills, and the importance of catering to the digital payment preferences of tourists.
Jeff Navarro, country manager for Visa Philippines, commented on the initiative: “Visa is committed to empowering businesses with the latest payment technologies and enabling contactless payments to support the growth of tourism in the Philippines. With Visa’s new SME online toolkit, we hope to facilitate the widespread adoption of digital payments among SMEs, addressing the needs of the travel ecosystem and aligning with the preferences of today’s travellers.”
