Uniplan, a leading independent brand experience agency, has chosen Tangram, global operation specialists, to spearhead its digital transformation. This strategic partnership aims to consolidate and streamline operations across Uniplan’s eight global offices, enhancing their technological infrastructure to drive efficiency and standardize processes.
Tangram, renowned for its operational expertise, was selected after a thorough RFP process. The appointment underscores Uniplan’s commitment to embracing digital-first innovations and adopting a client-centric, data-driven approach. This collaboration marks a significant step in modernizing Uniplan’s operations and aligning them with the latest industry standards.
Global Reach and Expertise
Christian Arpe-Hansen, a partner at Tangram, expressed enthusiasm about the partnership, stating, “We’re excited to work with Uniplan. Our global team is well-positioned across EMEA and APAC to support this transformative roadmap. We are passionate about partnering with forward-thinking agencies like Uniplan, who prioritize digital-first innovations to drive sustainable growth.”
Tangram’s role will involve implementing new platforms and technologies to streamline workflows, ensuring consistent and efficient operations across all Uniplan offices. This initiative is expected to enhance Uniplan’s ability to deliver seamless brand experiences to its clients worldwide.
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Strategic Selection
Todd Nash, Uniplan’s Chief Information Officer, highlighted the rigorous selection process that led to Tangram’s appointment. “Our extensive RFP process aimed to identify the best partner, and Tangram stood out for their unparalleled experience in implementing technology and processes across multiple markets. Their industry expertise and stellar reputation make them the ideal partner as we embark on our broader transformation program.”
Tangram’s impressive track record includes partnerships with prominent agencies such as Dentsu and George P Johnson in the APAC region, and The North Alliance and Omnicom in EMEA. Recently, Tangram has expanded its footprint, bolstering its APAC team with new hires and establishing a presence in the UK.
Driving Sustainable Growth
The partnership with Tangram is not only about technological enhancement but also about driving sustainable growth for Uniplan. By adopting advanced technologies and standardized processes, Uniplan aims to improve operational efficiency and provide better value to its clients.
Uniplan, with over 300 employees across Europe, Asia, and the Middle East, is well-known for its strong automotive client base, including prestigious brands like Audi, BMW, Hyundai, Porsche, and Mercedes-Benz. The agency’s focus on delivering high-quality brand experiences is expected to be further strengthened through this digital transformation initiative.
Future Outlook
This collaboration sets the stage for Uniplan to enhance its operational capabilities and maintain its competitive edge in the event services industry. The adoption of a client-centric, data-driven approach will enable Uniplan to better meet the evolving needs of its clients and stay ahead in a rapidly changing market.
By partnering with Tangram, Uniplan is taking a proactive step towards achieving operational excellence and sustainable growth. This strategic move highlights the importance of digital transformation in today’s business landscape and sets a benchmark for other agencies to follow.
