[Infographic] Understanding The Digital Marketing Landscape – Essential Guide For Businesses And Marketers

Introduction

Digital Marketing is a broad term that encompasses many marketing activities, such as search engine optimization and social media marketing. It’s the use of the internet and related technologies to promote your product or service. With the rise in digital marketing channels, it can be hard to keep up. Whether you’re in charge of marketing for your own company or looking to bring in a consultant, knowing which strategies work best can be difficult. Luckily, this guide will teach you all about the different types of digital marketing and how to tell them apart. You’ll also learn how to pick the right strategy for your brand and much more. So read on!

What Is Digital Marketing?

Digital marketing has evolved rapidly over the last decade, and it is now a huge component of the marketing industry. This means there is no one single definition of digital marketing; what matters is the strategy and tactics.

Depending on your business, you may not need a full-time digital marketing team but can use digital marketing tactics to get the word out about your business. This includes advertising on digital media and advertising on TV and billboards. Digital marketing also includes using various social media channels, such as Facebook, Twitter, Instagram, and targeted social media campaigns.

Businesses should consider using these digital marketing methods as part of a wider strategy to market their company, but they don’t have to be on all platforms.

How to Create a Digital Marketing Strategy

Build Your Buyer Personas

Companies can use buyer personas to identify their target audience. They are a combination of demographics, psychographics, and behavioral data that help companies plan marketing strategies.

A buyer persona is an ideal customer or target market for a company or organization.

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Identify The Goals and Tools You’ll Need

Your marketing goal should always be relative to the fundamental goals of your business. Whatever your overarching goal is, you must be able to measure the success of your strategy on its way through analyzing data about its effectiveness.

Take a Moment To Evaluate Your Existing Digital Channels and Assets
 
It is important to make sure you are considering all options when moving forward with your digital marketing strategy. Providing a comprehensive analysis of your channels and determining which ones could be improved upon is the first step to ensuring that your business thrives. Digital channels can be evaluated by taking into account user engagement and conversions and the cost of customer acquisition.

How to Pick the Right Strategy for Your Brand

How can you tell the different digital marketing strategies apart? In a study by Newzoo, the leading expert in the industry, they found that roughly 20 percent of all digital marketing activities involve paid media channels. These include search engine optimization, website traffic, email campaigns, and digital advertising. These are the paid channels that marketers should be looking at the most to find the most efficient strategy for reaching their goals.

However, you also need to look at your target market to determine which digital marketing channel is the best choice for you. For example, if you are a small local business trying to reach your local customers, digital advertising might not be right for you.

Keep Your Business Up-to-Date with Marketing Strategies That Improve Your Digital Presence

Different strategies will suit different businesses for a variety of reasons which is exactly what makes them individual. 

The digital strategy typically focuses on using various digital channels to achieve a business goal. Remember that the purpose of your document is to map out and communicate your plan and goals for achieving this goal over a period.