The global vehicle company Chery has taken a major step towards penetrating the Australian market by selecting UM as its media agency, following a competitive selection procedure. Coinciding with Chery’s ambitious intentions to release their newest car models in 2024, this cooperation is likely to alter media planning, strategy, and purchasing across Australia.
Strategic Partnership for Market Penetration
Anathea Ruys, the CEO of UM, expressed her enthusiasm about the partnership, highlighting it as a remarkable achievement early in the year. She emphasized the critical role of UM’s strategic media planning and purchasing in amplifying Chery’s visibility in Australia. “UM’s strategic approach to media planning and buying will play a key role in bolstering Chery’s market presence in Australia connecting the brand with new audiences across various media platforms,” Ruys stated.
She further elaborated on the mutual goal of aggressive growth and the pursuit of innovative strategies to captivate audiences. “With a shared vision of driving ambitious growth, we will together unlock new possibilities to engage audiences, helping Chery create a lasting impact in Australia’s competitive automotive landscape,” Ruys concluded.
A Union of Vision and Expertise
Mark Vukoja, Chery’s Brand & Marketing Director, shared his admiration for UM’s profound understanding of Chery’s business ethos, their creative prowess, and a proven track record of effectiveness. However, it was UM’s dedication to fostering results through open and collaborative partnerships that truly resonated with Chery. “We were very impressed with UM’s excellent understanding of our business and the agency’s creativity and strong effectiveness record, but it is their team’s passion for achieving results through open and collaborative partnerships that really made them stand out and we are delighted to welcome UM’s team to Chery’s agency village,” Vukoja remarked.
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With an eye on substantial growth, Chery is poised to establish itself as a leading automotive brand in Australia. The launch of two new SUV models, the Omoda 5 and Tiggo 7, with more in the pipeline for 2024, underscores Chery’s commitment to expanding its footprint in the Australian market.
This partnership between UM and Chery signifies a pivotal moment in Australia’s automotive industry, promising a blend of strategic media initiatives and innovative car models aimed at reshaping consumer experiences and preferences. As Chery embarks on this journey with UM, the anticipation for what this collaboration will bring to Australia’s roads is indeed high.
