Build a well-rounded content marketing plan for a broader reach that complements your business blog with a few of the following types of organic digital marketing content.
Content is the essence of your marketing campaign, and your company can use hundreds of forms of content to attract clients, extend the reach of your audience, and turn leads into sales.
People might know how essential blogging can be to the growth of a business. It’s a marketer’s dream to have fully working, informative blog posts that drive traffic and also create a lead that transforms into sales, as the backbone of most acquisition plans. But blogging will not be the only thing the company does in the next decade.
Written blog posts are excellent; when written well, they are easy to consume, insightful, multifaceted, and highly engaging. However, expanding the content portfolio (and scope) is an important part of the long-term content marketing strategy of any company, with the number of social networks out there that you can use to reach consumers. Depending on the social platform, there are several types of content that you can make, only knowing where to start. And, thankfully, there’s plenty of statistical and anecdotal data to help direct you to the type of content you need.
They’re just one of the many types of content a company can use to generate and cultivate leads, as essential and productive as daily, high-quality blog posts may be. Build a well-rounded content marketing plan for a broader reach that complements your business blog with a few of the following types of organic digital marketing content.
1. Infographics (especially as data visualization)
Search Engine Journal once said that Infographics were amazing in terms of connection building as they were a dime a dozen. However, now that everyone is doing them, their reputation is in decline.
See, infographics look a lot like blog posts but compared to your average blog, they have one leg up. They’re nice to look at. People like infographics because a lot of valuable knowledge can be delivered. They also make it very consumable and simple to understand. And, more than anything, clarity makes individuals want to purchase your product or use your service.
Infographics are perfect for creating interaction. It adds another element tour long-form blog posts, reinforcing the post as a whole as well as the data we are trying to convey. It’s also downloadable, so it can be used at any time by users. More importantly, infographics can help people remember who you are and what you do. The users will get a lot out of them. And they’re not that hard to create with a little ingenuity and a decent graphic designer (or Canva account).
2. Podcasts
Listeners of podcasts tend to be relatively well-off. They listen to almost the entire thing (80+%) while they listen to podcasts. Devoted listeners listen to about seven podcasts a week. All this is to say that podcasts are a growing medium, their success continues to grow, and advertisers are moving to the engagement and type of audience they draw.
Of course, like any kind of content, podcasts have disadvantages, too.
Podcast discoverability sucks, as the analytics are distributed around a lot of different channels which means it’s hard for your podcasts to get discovered. You’re probably battling for rankings on iTunes if you want to create a new audience via a podcast.
It is also difficult to do a podcast well.
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3. Videos
Videos are a form of content that is extremely powerful. The most powerful kind of content to have in 2021 is video content. That’s because, now more than ever, people consume a lot of videos. The growth of video has been unavoidable. But it’s risen so rapidly in popularity that now every company needs to find out how to keep up and the ones that do have amazing success in content marketing.
Check out similar video marketers to what you’re doing. 80% of video marketers said video helped them improve revenue, and 87% said their platform had traffic boosts. It has been shown that video generates results, and the best aspect is that it is multifaceted.
Video will alert, entertain and excite people. At the same time, it can do all 3 of those things, and it can also do them exclusively. There are no limitations on what can be done by video. That’s why individuals consume video so much, whether it’s an ad, a how-to video, or something in between. As a result, at almost any point in the Customer Value Journey, video can be efficient. But in the first two steps of the CVJ, videos are truly effective, because they do a fantastic job of building awareness and are extremely engaging. Later on in the CVJ, you can find ways to use video, such as whether you are making a video competition to create enthusiasm or customer testimonials to promote your brand.
4. eBooks
Alternatively, some of the best material and authoritative information of your business can be collected into an eBook. While eBooks are comparable to white papers, there are a few key differences between these two types of content that you should remember. Usually, for example, eBooks are less dense than white papers and not as reliant on specifics and facts. These are longer than white papers, but with a less formal tone which makes them more readable. Also, writing an eBook is not as hard as you think.
5. Case studies
The case study is one of the most important forms of content marketing for consumers close to the purchasing decision. It can be difficult to write a valuable case study, but if your organization has a good history of quality work, then you should have no problem with transformative case studies.
Consumers appreciate case studies because they are better able to understand how your brand can bring value to their lives or companies through this form of content. Real-life examples are a perfect way to illustrate the importance of your services or goods. To demonstrate social evidence that your business is an excellent option for prospective clients, you should position case studies throughout your website and landing pages. Case studies are customer success stories that demonstrate how a particular customer or client has been helped to succeed through your company. The company may use case studies to demonstrate special applications or uses for its services and products.
