Twitch has today announced the appointment of Sandeep Suvarna as Head of Marketing in APAC, amidst its rapid expansion in the Asia Pacific region. Suvarna’s appointment forms a critical part of a wave of new hires in Singapore, to grow the local Twitch community and improve the service for all content creators, media partners, agencies, advertisers, publishers, and developers across the Asia Pacific region.
At Twitch, Suvarna will oversee Twitch’s marketing strategies for APAC audiences, and will build and implement marketing campaigns in the region. His appointment also coincides with another addition to the Marketing team, Marketing Specialist Amy Potter, who will be based out of Australia.
“Twitch is redefining the way we think about entertainment and provides a point of connection for Millennials and members of Generation Z who visit the service to socialise with communities of like-minded individuals and creators. I am excited to be working in this rapidly-growing region, and to engage with the burgeoning Twitch community in Asia Pacific,” said Suvarna.
Suvarna joins Twitch with over 15 years of marketing experience across prominent brands such as LinkedIn, FOX Networks and Yahoo! where he was responsible for launching new markets in APAC, brand marketing, consumer growth and retention. His most recent role was VP Marketing APAC – Digital Streaming Services at FOX Networks Group, where he launched FOX+ across key markets in APAC and led teams responsible for Brand, Product Marketing, Digital Marketing, Growth, PR and Analytics
“Sandeep’s expertise in marketing comes at a crucial juncture as Twitch expands its operations in Asia Pacific,” said Sunita Kaur, Senior Vice President, APAC. “Twitch has helped connect people from across communities, markets, and regions. Seeking shared experiences – some that may normally be realised in real life – more people have discovered Twitch to be a place where they can interact with communities and entertainment. With Sandeep on board, we look forward to broadening our services, and showcasing both our gaming and growing non-gaming content, to a greater number of users across the region.”
