This fall, TUMI, the international travel and lifestyle brand, will launch its global campaign entitled “Built for the Journey,” which chronicles the personal and professional journeys of four world-renowned sports and entertainment professionals aptly known as the TUMI Crew. Brought to life by esteemed film director Jessy Moussallem, who traveled across the globe to bring their unique stories to life, the campaign will include short films featuring pro footballer Son Heung-min, singer-songwriter Gracie Abrams, actor and recording artist Anthony Ramos, and McLaren Formula 1 driver Lando Norris. Curated by their multifaceted passions and their drive to be on the move, the Crew showcases the 19 Degree Aluminum, TEGRA-LITE®, and McLaren collections, respectively through each campaign chapter.
“At TUMI, our goal is to ensure that each person can perform their very best when using our products — whether that’s traveling abroad on tour, going back home, or embarking on a new professional adventure,” said Victor Sanz, Creative Director of TUMI. “We use specialized design techniques and innovative materials to create modern products that offer the best in travel, resiliency, sustainability and durability. Our products withstand the test of time.”
The first story launches today and stars South Korean footballer Son Heung-min, whose journey is about perfecting his craft through repetition and demonstrating what it takes to achieve professional success. Throughout his travels, Heung-min relies on his TUMI 19 Degree Aluminum hardside cases to protect his prized possessions.
For Fall 2022, TUMI introduces a new ombre colorway in their iconic 19 Degree Aluminum collection, while a sustainable special edition of 19 Degree polycarbonate travel collection launches with shells and linings made with recycled materials.
The remaining three docu-campaigns will debut throughout September and October. Gracie Abrams’ film, launching September 15, will highlight her first international tour and feature her journey to Paris with her durable and sustainable TEGRA-LITE® luggage, built for her busy life on the road. This campaign was inspired by her song, “For Real This Time.” Anthony Ramos’ narrative, also launching September 15, will highlight his journey of self-discovery to Puerto Rico and the special connection he felt to the island and his heritage. “Visiting Puerto Rico has been an experience that’s allowed me to explore my roots and connect to the place my family is from in a deeper way. TUMI’s TEGRA-LITE® made this trip more exceptional since I securely packed meaningful mementos from La isla to always remind me of the homeland,” Ramos said. He recorded a song inspired by his trip with TUMI, titled “Maleta” which means bag in Spanish.
Also read: TUMI Introduces The Next Generation Of Alpha Bravo & The TUMI Crew
The new Tegra-Lite travel collection is sleeker than ever and will be available in carry-on, short trip and extended trip sizes. Each will have the option of an included front pocket to streamline travel even more. What truly sets this collection apart, while also tying it into TUMI’s commitment to sustainability, is the introduction of components made from recycled materials with enhanced durability, and TUMI+ accessory compatibility.
The final installment, launching October 13, will spotlight the newest TUMI | McLaren Carbon Fiber CFX collection with McLaren F1 driver Lando Norris, who shared his vision for the future. Captured outside London, his story complements the TUMI | McLaren collection, which is built on innovation, technology and design. The core pieces of the collection will be launched in CX6 carbon fiber. Known for its exceptional strength, carbon fiber enhances the strength of each silhouette and elevates modern appeal. “This campaign celebrates the resiliency of the human spirit and embarking on new adventures which is core to TUMI’s DNA. TUMI is committed to perfecting the journey; it’s how we are built,” Jill Krizelman, senior vice president of Global Marketing and eCommerce at TUMI, stated.
TUMI continues its foray into the world of women’s bags with delicate prints, palettes and silhouettes. Pink Metallic, Zinc and Beetroot are some of the new colorway for Fall 2022. Voyageur shows off its sophisticated side with three new leather bags. The Liv Backpack can either be worn as a backpack or carried as a tote, making it the quintessential everyday bag. The spacious Adrian Carryall brings a stylish new attitude to Voyageur Leather. The Helena Crossbody comes with a delicate gold chain strap that is removable, so the bag can also be worn as a clutch or a wristlet.
All collections are available globally at TUMI stores, TUMI.com and select specialty retailers.
