Global advertising technology giant, PubMatic, is once again steering the wheel of innovation with the introduction of ‘Convert’. This new, unified self-service advertising platform holds promise for commerce media networks, providing a one-stop-shop for transactional dealings.
Convert, leveraging the extensive global cloud infrastructure of PubMatic, promises to simplify the increasingly complex and disjointed commerce media landscape. This consolidation comes in the form of offering an amalgamation of key monetization and optimization strategies across different advertising formats, including sponsored listings, CTV, video, and display ads.
Transparency is a core tenet of Convert, seeking to provide clear fee and pricing structures. Beyond transparency, the platform targets delivering automation and scalability, the key components for the growth and success of commerce media networks and advertisers alike.
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High-profile industry brands, retailers, and advertisers, including IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ, and Wallapop, have partnered with PubMatic in the creation and unveiling of Convert.
PubMatic had previously ventured into commerce media services with the launch of ‘Connect’ in 2022. This omnichannel addressability solution is an existing part of PubMatic’s repertoire, designed to provide enhanced data access and control on the sell-side. Convert serves to supplement this solution, enhancing PubMatic’s existing commerce media offerings.
Peter Barry, VP of Addressability & Commerce Media at PubMatic, emphasized the significance of data access, monetization, and control for commerce media networks and advertisers. With Convert, PubMatic continues its legacy of leadership and innovation. Barry is confident that the considerable investment in Convert’s development will help continue to deliver increased value to their customers.
Source: MarkeTech APAC