In the build-up to the CNY festivities, Tigerhall executed a digital Cookies of Wisdom campaign to spread inspirational snippets of ?(wisdom), ?(prosperity) and ??(health). The knowledge-sharing platform took its social media users through a journey where they crack open these cookies digitally and unveil quotes from some of the most successful experts in the region.
These quotes were extracted from Podcasts and Power Reads by three senior experts on the platform. The dynamic of cracking open the cookies digitally is akin to how customers crack open the fortune cookies in Chinese restaurants to discover a piece of paper with a quote. The campaign was published in the following social media platforms:
