Think HQ, the award-winning agency known for its focus on positive social change, has taken another bold step in its rapid growth journey with the acquisition of Sydney-based LOUD Communications. The strategic move enhances Think HQ’s creative and commercial offering, further solidifying its integrated all-Australian engagement approach.
This acquisition arrives at an exciting moment for Think HQ, which recently celebrated its B-Corp accreditation and has continued to make waves with several high-profile national campaigns.
A Powerful Collaboration for Greater Impact
LOUD Communications, with its 30-year history of deep consumer insight and creative innovation, brings a strong legacy of helping brands navigate Australia’s evolving cultural landscape. Known for its expertise in brand storytelling and multicultural engagement, LOUD’s team will now bolster Think HQ’s presence in Sydney, adding further depth to the agency’s creative and strategic capabilities.
“LOUD has always been about making brands heard and helping them find their place in competitive markets. As part of Think HQ, with its integrated approach and commitment to positive social impact, we have the capability to do even bigger and better things together,” said Lorraine Jokovic, LOUD Communications’ CEO, who will now lead Think HQ’s Sydney office as General Manager.
Strengthening the Sydney Presence
This acquisition marks Think HQ’s second major addition, following the integration of multicultural engagement specialists CultureVerse in 2019. With LOUD joining the ranks, Think HQ continues to enhance its presence in Sydney, building on the foundation laid by the recent move of Group Account Director Jess Glass from Melbourne and the appointment of Chief Financial Officer Tim Anderson, both based in Sydney.
“We are thrilled to welcome Lorraine Jokovic and her fabulous team from LOUD into the Think HQ family,” said Jen Sharpe, Founder and Managing Director of Think HQ.
Sharpe continued, “This acquisition is testament to Think HQ’s strategic growth, further boosting our Sydney presence and enhancing our creative and commercial offering. LOUD’s strong client base and commercial creative smarts are a perfect fit for the Think HQ team, and together will drive our growth with new commercial clients.”
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Positioning for Future Growth
Think HQ is cementing its position as a one-stop-shop for integrated communications, helping brands across Australia engage with diverse communities and create impactful campaigns. With a growing team of over 100 experts, the agency is now better positioned than ever to deliver campaigns that resonate with all Australians.
“Think HQ’s unique integrated offering to reach all Australians will be supercharged with our new team members,” added Sharpe. “By bringing LOUD into the Think HQ family, we’ve really cemented our unique position as a truly integrated, one-stop-shop agency that engages with all communities in Australia—and creates awesome campaigns with them.”
With LOUD’s addition, Think HQ is poised to continue its growth and make an even greater impact in Sydney’s competitive market.
About Think HQ
Think HQ is an award-winning integrated agency working with like-minded clients to create positive outcomes. With over 100 staff across its Melbourne and Sydney offices Think HQ is the agency that reaches all Australians.
