The Trade Desk, a global powerhouse in ad tech, has announced the release of ‘Kokai’, a groundbreaking stride in the domain of digital advertising. Kokai brings together high-end distributed artificial intelligence (AI), progressive measurement methods, numerous partner integrations, and an avant-garde user interface. Essentially, it allows marketers of all experience levels to maximize the benefits of programmatic advertising.
Kokai introduces a significant innovation in programmatic AI by integrating deep learning algorithms in every facet of the digital media buying journey. It processes millions of ad impressions per second, each containing thousands of unique signals. The AI innovation within Kokai, akin to a helpful co-pilot, assists marketers to unravel this complexity in milliseconds. This ensures that the right ad impressions are purchased, at the correct price, and at the most opportune time to reach the desired audience.
Kokai extends the pioneering AI work of The Trade Desk’s previously launched ‘Koa’. Unlike Koa, which facilitated marketers in campaign setup and performance optimization, Kokai broadens the AI’s reach across various stages of media buying. It incorporates functionalities like predictive clearing for optimal bidding, relevance-based ad scoring, enhanced measurement and forecasting, resilience even without identifiers, budget optimization, and KPI scoring.
Kokai also presents new innovative approaches in digital advertising measurement. As connected TV (CTV) and retail media marketing gain traction, the need for alternative performance measurement strategies has increased. In response, The Trade Desk will roll out additional retail measurement data, a Retail Sales Index, a TV Quality Index, and a Quality Reach Index under Kokai.
Furthermore, Kokai will offer a Partner Portal. This feature will enable countless new partners to easily integrate with The Trade Desk via standard adapters. Consequently, advertisers will gain access to a wider variety of trusted partners and services, forging a crucial innovation hub for the open internet.
Finally, The Trade Desk aims to enhance the user experience with Kokai by introducing a novel design based on the Periodic Table. Named the Programmatic Table, this feature will serve as an instinctive control panel that fully harnesses the power of programmatic for all users.
