Strategic Enhancements at The Brag Media
A number of important hires have been made by The Brag Media, Australia’s premier provider of youth content and events, marking the beginning of a new era for the firm. With the acquisition of Denise Barnes and Anan Salvarinas, two more industry heavyweights, plus the return of Dane Robertson in a newly created role, the firm has strengthened its creative and commercial capacities.
Dane Robertson: Charting a New Course
Dane Robertson‘s homecoming to The Brag Media as the Head of Client and Event Partnerships for Australia and New Zealand marks a significant juncture in the company’s journey. His rich tapestry of experiences, including a stint at Pedestrian Group and a decade-long career in commercial and partnership roles, equips him uniquely for this new challenge. His previous roles at Val Morgan and HOYTS Group, along with his earlier tenure as The Brag Media’s Head of Partnerships across VIC, QLD, and SA, have seasoned him for this pivotal role.
Reflecting on his return, Robertson shared, “The Brag Media’s growth, along with the quality of the work they continue producing, is impressive. When the opportunity to return presented itself, I couldn’t say no. Management has assembled a team of passionate people who care about the client, the audience and our brands, which results in compelling partnerships that add genuine value. I’m looking forward to seeing what we achieve in 2024 and beyond.”
New Creative Forces: Denise Barnes and Anan Salvarinas
The Brag Media’s commitment to top-tier content and commercial solutions is further underscored by the addition of Denise Barnes as Client Projects Director and Anan Salvarinas as Senior Creative Strategist. Barnes, an acclaimed content producer, transitions from Man of Many, bringing a deep well of experience in branded content. Salvarinas, joining from LADbible Australia, brings a rich background in creative strategy, most recently as Senior Creative (Brand).
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Visionary Growth and Strategic Expansion
Jessica Hunter, The Brag Media’s General Manager, expressed her enthusiasm about the new team dynamics: “Dane’s return, alongside Denise and Anan, marks a thrilling new chapter for The Brag Media. These recognised talents from leading youth publications bring invaluable expertise to propel our growth and deepen our impact. We’re not just expanding reach, we’re strategically aligning with innovative minds to craft impactful partnerships that resonate authentically with our diverse youth audience. The Brag Media is more than a publisher; it’s a catalyst for brands seeking meaningful engagement with this influential generation. We’re excited to welcome them aboard and witness the innovative collaborations they’ll create in 2024 and beyond.”
Consolidating Market Dominance
The Brag Media’s recent expansion, including partnerships with Playwire, Evolve Media, Hypebeast, and PMC, has significantly broadened its scale and reach. Now boasting over 40 million monthly page views and nine million Australian users per month, The Brag Media cements its status as Australia’s foremost youth publisher. The strategic integration of new talent and leadership is set to further elevate its market presence, ensuring continued success and innovation in connecting with the youth audience.
