Create A Strong Brand Identity
When you evaluate someone’s identity, you consider the qualities that have shaped…
The New Tenets Of Building Brand Purpose For Your Organization
There is no denying that the clarity of brand purpose will lead…
5 Secrets To Use Your Business Twitter Account To Build Brand Loyalty
Brand loyalty is interpreted as the tendency of customers to select the…
Innovation Isn’t Enough: How Australian Startups And Scaleups Miss The Message On Branding
Scaleups and ASX-listed tech brands need to stop relying on product-centric functional…
Cricketers Or Actors: Who Do Most Brands Prefer?
There has been a revamp in the celebrity endorsement space in the…
How To Create A Personal Branding Action Plan
By Ranukka Singham, Founder and Certified Image & Branding Consultant at Image…
The Game Changer Model Of Consumer Behavior That You Have To Know About
Howard and Sheth's model is one of the highly referred modal in…
Colours In Branding, What You Really Need To Know
Colour is crucial in forming a customer's first impression. Colour psychology isn't…
6 Tips For Brands To Improve Customer Experience To Get More Loyal Customers
People will forget what you said and what you did, but they…
Metrics That Matter to CMO
Tips These metrics reveal business insights and help the executive team determine…
The Dominance Of Influencer Marketing In Southeast Asia
As a mobile-first region, and one with a youthful demographic and spread of…
Coupa CMO Chandar Pattabhiram on Taking a B2B Brand Mainstream
A chat with Coupa CMO Chandar Pattabhiram about the next stage in…
Branding In An Omnichannel Environment, An Interview With Jenni Romaniuk
She is a Research Professor and Associate Director ( International ) at…
How To Strategically Launch A Business So That It Doesn’t Fail
Need tips for better strategic planning and marketing plan for your start-up…
