Gen Z Friendships and Brand Loyalty: Insights from Masahide Yoshida, Researcher at Dentsu Youth Research Unit
In today's rapidly evolving digital landscape, understanding the social dynamics and brand…
Deliveroo Drives Uptick in Partners’ Repeated Orders Through Brand Loyalty
Leading food delivery platform Deliveroo has unveiled key insights into Singapore’s brand…
Southeast Asia’s Customer Service Woes: A Deep Dive into Consumer Discontent and the Path Forward
Recent research has shed light on a concerning trend in Southeast Asia,…
Belgian Waffle Co. Launches Exciting #MyWaffleMove Campaign to Find Coolest Fans
In an era where brand engagement battles for every scrap of consumer…
TikTok Unveils 2024 Trend Forecast: Embracing Creative Bravery for Marketing Success
With the release of its highly-anticipated TikTok What's Next Report for 2024,…
Vonage’s 2024 Report Unravels the Transformative Impact of AI in Customer Engagement
A New Era in Customer Engagement: Vonage's 2024 Report Unveiled In a…
Indonesia’s Offline Retail Channels: The Unsung Hero of Local Brand Growth
Unveiling the Power of Offline Channels In a groundbreaking collaboration, Katadata Insight…
Apple’s iPhone 15 Thrives in China Despite Government Bans
In a surprising turn of events, Apple's latest offering, the iPhone 15,…
Deciphering the Millennial Mindset: Exclusive Insights into their Financial Challenges, Media Preferences, and Brand Engagements
As the digital era takes the world by storm, comprehending the dynamics…