Bengaluru, 28th May 2024 – Supertails, the leading tech-enabled pet-care brand, is celebrating its third anniversary with a series of exciting events and initiatives that reflect its remarkable growth, innovation, and unwavering commitment to first-time pet parents across India.
To commemorate this milestone, Supertails proudly announces India’s first-of-its-kind pet awards show – Pawscars. This unique event offers pet parents a fantastic opportunity to showcase and celebrate their beloved pets’ adorable antics, impressive tricks, and heartwarming moments. The enthusiasm for Pawscars has been overwhelming, with over 5,000 entries submitted across categories such as Master of Mischief, Naptime Ninja, and The Scratch Machine. This event is a significant milestone in Supertails’ mission to build a thriving pet parent community in India.
In addition to the Pawscars, Supertails launched Supertails’ Big Birthday Bash with a captivating film announcing the “Big Birthday Bash Sale,” running from 26th May to 3rd June. During this period, pet parents can enjoy incredible discounts, irresistible offers, giveaways, and gifts that are sure to bring joy to both pets and their parents.
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Recognizing the universal emotion of wanting to show off our fur babies, Supertails created a platform where pet parents could proudly display their pets’ talents and charm. Furthermore, the brand is tapping into the trend of pet influencers, which is taking social media by storm. Through the Big Birthday Bash campaign, Supertails is partnering with over 200 pet influencers, affectionately called Superstars. These influencers, with a collective reach of over 5 million pet lovers, will receive custom birthday boxes from the brand.
Varun Sadana, Aman Tekriwal, and Vineet Khanna, the co-founders of Supertails, expressed their excitement, “Three years already! It feels like it was just yesterday when we kicked off this ambitious journey. We are more excited than ever to witness firsthand the growth of the pet care community in India. Our journey over the past three years has been nothing short of incredible. With Supertails’ Big Birthday Bash and Pawscars 2024 marking our third anniversary, we are more committed than ever to building a strong, supportive community of pet parents. We love showing off our pets and their unique quirks, and we realized this was a shared sentiment within the community. Our mission remains strong to support first-time pet parents in India, providing the necessary knowledge, resources, and support. We invite all pet parents to join us in celebrating the special moments that make our bond with our beloved pets unique and heartwarming.”
Since its inception in June 2021, Supertails has aimed to establish the ultimate pet care ecosystem. Over 80% of its business comes from repeat customers—a testament to the positive impact they have created. Over the past year, the company has experienced remarkable growth in its consumer base, particularly in tier 2 and 3 cities. To further enhance customer experience, Supertails recently introduced Supertails Pharmacy, becoming a full-stack platform offering pet supplies, online vet consultations, and online behavior training. As the largest provider of teleconsultations in India, with over 1 lakh successful consultations to date, Supertails has established itself as a reliable platform addressing the unique needs of pet parents at every stage of their “pawrent” journey.
About Supertails
Varun Sadana, Aman Tekriwal, and Vineet Khanna founded Supertails in June 2021. Headquartered in Bangalore, Supertails aims to build a holistic pet care platform for India’s growing pet care industry. Supertails is empowering first-time pet parents with the right resources and information, offering pet supplies, online vet consultations (with more than 1,00,000 consultations to date), and online behavioural training.
For more information, visit Supertails.com.
