KUALA LUMPUR, August 2024 – Sunnystep, the trailblazing Singaporean footwear brand, has officially arrived in Malaysia, opening its first store at The Exchange TRX. This exciting expansion aligns with the increasing trend of Malaysians embracing healthier and more active lifestyles in the wake of the pandemic.
As Malaysians increasingly prioritize their health and well-being, the demand for footwear that supports this shift is on the rise. Sunnystep, with its commitment to empowering people to move freely and joyfully, is perfectly positioned to meet this need. The brand’s innovative designs offer the ideal combination of comfort and style, helping people achieve better posture, balance, and stability.
A Journey Rooted in Personal Experience
Sunnystep’s journey is deeply personal for its founder, Ting Mao. “Our story began after a major spine injury changed the way I walk, sit, and stand forever. I couldn’t find any footwear brands that provided both the versatile style and functional support my body desperately needed,” shares Ting. “I believe that the right shoes can be life-changing and transform your posture, your possibilities, and your path forward. So, I created Sunnystep to help people live well and experience the joy of movement.”
Science Meets Comfort: The Balance Runner and Dream Sneaker
The brand’s flagship products, the Balance Runner (RM475) and Dream Sneaker (RM595), are a testament to Sunnystep’s commitment to enhancing well-being through meticulously engineered footwear. Collaborating with the prestigious MIT Sports Lab, Sunnystep has designed shoes that optimize aerodynamics and pressure distribution, significantly reducing stress on both the feet and the body.
Central to their design is Sunnystep’s proprietary Polyurethane Cloud Cushioning insole, which offers stable arch support and gel cushioning in high-impact areas like the forefoot and heel. This unique combination ensures natural shock absorption and long-lasting comfort. The shoes also feature a wider footbed and anti-shock outsole, providing additional stability and reducing impact, all while ensuring a blister-free experience.
Practicality and Sustainability Combined
Beyond comfort, Sunnystep’s shoes are practical and designed for the modern, active individual. Their slip-resistant, durable, and water-resistant nature, along with quick-drying and easy-to-clean materials, makes them ready for any adventure. Moreover, the built-in anti-microbial and anti-odour properties keep feet fresh throughout the day.
Sunnystep’s commitment to sustainability is reflected in their Dream Sneakers, which feature uppers made from GRS-certified bio-based vegan leather, incorporating recycled coffee grounds. These ultra-lightweight shoes, weighing just 150g each (size 37), are designed for all-day wear without compromising on style or sustainability.
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Celebrating the Joy of Movement
“Our core philosophy centres on celebrating the Joy of Movement, promoting a happier, healthier life through superior footwear,” continues Ting. “This includes combining science, sustainability, and style through our partnerships with certified responsible factories, our dedication to using eco-friendly materials, and our goal of upholding sustainable practices.”
With Sunnystep’s arrival, the Malaysian footwear market is poised for a significant transformation. Whether you’re seeking shoes that can keep up with your active lifestyle or looking for stylish, comfortable footwear for daily use, Sunnystep offers the perfect blend of science, sustainability, and style. Discover more at Sunnystep Malaysia.
About Sunnystep
Sunnystep is a science-led footwear brand that merges comfort with style. Through innovative technology and leading scientific research, Sunnystep offers premium footwear designed to support movement, comfort, and sustainability. Each pair of Sunnystep shoes is crafted with eco-friendly materials, making them not just a choice for better posture and movement but also a step towards a more sustainable future.
