StrawberryFrog has made a significant announcement, revealing that Nick Sonderup, a creative visionary with a storied career spanning over two decades, has joined the firm as the Executive Creative Director. This move signals a pivotal moment for the company, renowned as the first to champion Movement Thinking™ in the advertising industry, now set to be enriched by Sonderup’s acclaimed creative leadership.
A Journey Through Creativity
Nick Sonderup’s remarkable journey in the creative field is highlighted by his previous role at Pereira O’Dell, where he led the New York office. Over five years, his leadership was instrumental in securing and maintaining a portfolio of legendary brands, including MINI and Stella Artois, showcasing his knack for creating deeply engaging and memorable campaigns.
Scott Goodson, the visionary founder and CEO of StrawberryFrog, praised Sonderup’s joining, noting, “Nick is a powerful addition to our exceptional creative force. His outstanding track record of delivering original, inspiring work that resonates deeply with audiences, and style, perfectly reflects our Movement purpose and our identity as a creative driven company that sparks Movements.”
Recognition Across the Board
The creative industry has widely recognized Sonderup’s talent, with accolades from The Andys to Cannes Lions, highlighting his versatile and impactful work. Notably, his contributions during his time at BBDO New York garnered him an Emmy nomination for “Outstanding Commercial” in 2014, underscoring his exceptional ability to weave compelling narratives.
A Creative’s Odyssey
Sonderup’s creative exploration extends beyond his professional achievements, as seen in his personal project, “100 Bands in 100 Days.” This documentary, which was nominated for a Grand Jury award at the 2010 SXSW Film Festival, showcases his commitment to understanding and capturing the essence of cultural movements, a passion that aligns with his professional ethos.
Expressing his enthusiasm, Sonderup stated, “I’m honored as well as exhilarated to be part of StrawberryFrog,” said Sonderup. “By building brands that speak directly to ideas that fuel the culture and the way communities respond and revolve to those concepts is what advertising needs to be about. That’s the essence of StrawberryFrog’s Movement thinking. And that lines up perfectly with the work I’ve always loved to do.”
Also read: Vietjet Debuts Exclusive Direct Flight Linking Ho Chi Minh City and Vientiane, Unveiling New Horizons
Forward Momentum: A New Chapter
With Nick Sonderup steering its creative direction, StrawberryFrog is poised to continue its legacy as a pioneer in the advertising sector, crafting campaigns that resonate not just commercially but culturally, sparking significant movements. His appointment heralds a new era for StrawberryFrog, where creativity and movement thinking blend to chart a new course in advertising.
