Starbucks and Grab have formed a partnership to improve the Starbucks experience for customers in Southeast Asia. The collaboration will allow customers to earn Starbucks Rewards benefits on purchases through Grab, pay through GrabPay, and receive last-mile delivery through Grab’s delivery network. In addition, the partnership will provide customers with more personalized and convenient experiences through Grab services such as GrabRewards, GrabFood, GrabExpress, and GrabGifts.
In March, Starbucks and Grab will launch Starbucks FoodShare food donation program in the Philippines with the aim of reducing food waste and helping communities in need across Southeast Asia. This joint program will allow people to donate quality meals while also doing their part to help those in need.
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GrabFood customers will now be able to get even more out of their orders by earning both Starbucks Rewards points and GrabRewards points with every purchase. This integration of rewards programs makes for a great reward experience when ordering your food. Aside from being able to instantly order your favorite Starbucks drinks, customers can also sign up for their Rewards membership program via the Grab app. This allows them to enjoy freebies on their birthdays, exclusive offers and more!
The partnership will bridge the gap between online ordering and in-store dining experiences, providing customers with a more connected and seamless experience. The collaboration is expected to enhance customer satisfaction, loyalty, and create a positive impact on the communities they serve.
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In conclusion, the Starbucks and Grab partnership aims to provide customers in Southeast Asia with a seamless Starbucks experience that is more personalized and convenient. This collaboration not only diminishes food wastage and avails food assistance to the needy in Southeast Asia, but also offers customers some rewards & benefits.
