In a bold move that signals a significant leap forward in the realm of artificial intelligence and digital marketing, SQREEM Technologies, the leading global digital behaviour aggregator based in Singapore, has announced its strategic acquisition of the Melbourne-originated programmatic business, Trade Indy. This acquisition not only marks a milestone in SQREEM Technologies’ aggressive global expansion strategy but also positions the company as a frontrunner in the AI partnership domain, offering unparalleled precision in audience identification and engagement.
Ian Chapman Banks, CEO of SQREEM Technologies, elaborated on the acquisition’s importance, stating, “SQREEM Technologies has seen remarkable growth through strategic acquisitions and partnerships in over 10 markets worldwide. The integration of Trade Indy not only catapults us to the forefront of AI innovation globally but also strengthens our position in Australia, a country already making strides in AI adoption.” Chapman Banks further highlighted the synergy between SQREEM and Trade Indy as a driving force for client growth and an expansion of their global influence.
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Echoing this sentiment, Trade Indy’s Directors, Mark Rosenberg and James Robertson, expressed their enthusiasm for the merger. They emphasized the shared vision and commitment to excellence that both companies uphold, foreseeing a future where their combined strengths will unlock new possibilities in technology and customer service. Rosenberg pointed out the merger’s timely nature, given the market’s demand for advanced, cookieless, AI-driven solutions. Meanwhile, Robertson expressed excitement about the potential growth and opportunities the SQREEM platform will bring to other agencies and brands across the region.
Effective immediately, Trade Indy is now an integral part of the SQREEM Technologies Group, heralding a new era of digital media solutions powered by the world’s largest taxonomy of audiences and cutting-edge, AI-driven technology.
About SQREEM
Founded in 2010, SQREEM Technologies is a pure artificial intelligence company which develops AI solutions that match online behaviours with brands and publishers, identifying clients’ most valuable groups of customers and their behaviours. This disruptive technology has solved one of the most difficult challenges of the current online advertising landscape – delivering cookie-free, precision, Ad-targeting at scale and helping brands to track 100% of their spend.
About Trade Indy
Founded in 2014, Trade Indy currently operates across Australia, Southeast Asia, Middle East and North America. With the Australian capability expanding alongside rapid growth in their Southeast Asian business, the acquisition has come at a pivotal time for Trade Indy. Trade Indy’s success has predominantly been built on offering programmatic managed service to media agencies and brands direct, more recently, using the SQREEM platform to drive incremental results they’ve not experienced with other platforms.
