Ho Chi Minh City, Vietnam – September 11, 2024 – In a groundbreaking development for the Vietnamese music industry, Sony Music Entertainment Vietnam has officially partnered with Great Entertainment, one of the country’s most prominent music labels. This strategic collaboration is set to propel Vietnamese artists into the global spotlight, leveraging Sony Music’s extensive international network to distribute and market Great Entertainment’s catalogue and frontline releases.
Great Entertainment, known for its lineup of top-tier Vietnamese artists such as B Ray, Quân A.P, Masew, Khanh ICM, and Khoi Vu, is now positioned to gain unprecedented visibility worldwide. With this partnership, Sony Music Entertainment aims to amplify the global reach of these talents, showcasing Vietnam’s vibrant music scene on the international stage.
A New Era for Vietnamese Artists
As part of this collaboration, several high-profile releases are already in the pipeline. Notably, Masew, acclaimed for his chart-toppers like Thiêu Thân and Túy âm, is set to release a new album in October 2024. Meanwhile, Quan A.P, famous for hits such as Bông hoa đẹp nhất and You Are My Crush, is preparing new singles for early 2025. Top rapper B Ray, with his popular tracks Xin đừng nhắc máy and Lặng Lẽ, is also expected to drop new music soon.
This partnership also positions Sony Music Vietnam’s existing roster, which includes award-winning artists such as Đ.ức Phúc and Hoàng Thùy Linh, for further success. These two musicians have made waves in the industry, with Hoàng Thùy Linh bagging “Artist of the Year” at the 2023 Dedication Awards, and Đ.ức Phúc securing a spot among the “Top 10 Most Favourite Songs” at the 2023 Green Wave Awards.
Boosting Vietnamese Talent Globally
Speaking about the partnership, Angela Pong, General Manager of Sony Music Entertainment Vietnam, said, “This partnership marks a significant milestone for Sony Music Entertainment Vietnam as we continue to support and elevate the incredible talent emerging from Vietnam’s vibrant music scene. We are excited to work closely with Great Entertainment and their talented roster to bring their music to even greater heights.”
Nguyen Son Quyen, CEO of Great Entertainment, echoed this excitement: “This partnership with Sony Music Vietnam is a significant step forward for Great Entertainment. Their global expertise combined with our local expertise marks an exciting new chapter for us and our entire roster to connect with more audiences in Vietnam and worldwide.”
With this alliance, Vietnamese music is set to transcend borders, showcasing the region’s unique sound to a global audience. The partnership also marks an important step forward for the Southeast Asian music market, positioning Vietnam as a key player in the international music landscape.
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About Sony Music Entertainment
Sony Music Entertainment is dedicated to honoring the creative journey, shaping movements, cultures, and communities across the world. As a trailblazer in music history, we were the first to establish a music label and innovate the flat disc record. Over the years, we’ve nurtured some of the most iconic artists and produced timeless, influential recordings.
Today, with a presence in over 100 countries, we support a diverse and distinctive roster of creators, spanning every level and stage. Positioned at the crossroads of music, entertainment, and technology, we leverage our expertise to develop innovative products, embrace new business models, and implement cutting-edge tools—all aimed at empowering the creative community’s bold experimentation and growth.
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