Check out some of the best social media tools for businesses to make your digital marketing life easy.
Social media has become an essential part of business promotion and marketing. But social media marketing is not a single-day process; you will need to research before developing a social media strategy for your business.
However, since there are many popular social media sites, you may get confused regarding the content. It is impossible to manage so many accounts on social media manually – unless you have a workforce to manage and you are paying extra.
The good news is – you can use social media tools to make your digital life easier. Many social media management tools can help you with content and scheduling.
Why should you invest in social media tools?
If you need to understand the pulse of the market – you should invest in social media tools. Some brands want to build awareness, while some want to build leads, the tools help you use the features according to your needs.
Besides, the tools support multiple social media platforms – and let you integrate with content strategy to make things easier. You can increase your post enhancement – and reach the right target customer base with social media tools.
It is a primary platform for customer service and relevant updates. Depending on your business you can choose free or paid social media tools.
TweetDeck
Going by the name, you must have guessed it – TweetDeck is a social media tool designed for Twitter. Those who rely on Twitter for marketing can use this tool and features.
It is a free tool that enables you to manage multiple Twitter accounts. Besides, it works on a unified interface, which provides complete flexibility.
With the tool – you can create your personalized social media dashboard – that allows you to send and receive different tweets. Moreover, you can manage and monitor all your Twitter profiles with the tool.
It is available as a Web app and Chrome app – so you can download it according to your need. Also, it can post scheduled tweets, and build a tweet list for you.
The best part is – it’s free. With TweetDeck, you can track your tweets in real-time. It is adept at organizing and managing your account and reaching your audience in no time.
Canva
Canva tool offers the best visual appeal and features for social media sites. It lets you create design templates and images for marketing your content on different sites. Besides, you can integrate with your social profile and publish directly from the tool.
It lets you accelerate your ideas with premium templates you can use for marketing. Moreover, it helps in marketing your business tools with branding and merchandising. You can reach your audience with different social campaigns supported by the content scheduling options.
The premium version offers you a brand kit and background remover. In addition, the content planner option lets you manage your content according to the site. The animations pro feature lets you animate different styles.
What’s more – you can also make powerful videos to reach a vast social media audience. It also offers unlimited storage you can use to share with your content team.
Hootsuite
Hootsuite is the most popular social media tool you can use for marketing and media scheduling. You can schedule all your social media posts – and collaborate with team members with the build-in framework feature.
Moreover, it enables you to view multiple streams and analyze your customer’s likes and dislikes. You can automatically schedule your content and review posts with calendar integration. It lets you grow your social following in the right way. Besides, you can produce quality content and reach more people.
The tool gathers data to inform you about things that are working and what’s not working. Hootsuite lets you connect all your apps with its social network features – so you will never miss a beat.
Through audience engagement features – you can receive all the incoming messages and address timely replies. Besides, it lets you monitor market trends and information about your competitors – so you can analyze results.
Later
Later started as a dedicated social tool for Instagram – but it diversified to other social media platforms. It strongly focuses on visual content – and it is the USP of the app. Later supports all kinds of posts – stories, videos, images, and carousel posts. Later can plan your month’s worth of social media posts in minutes.
Besides, it lets you share and find the right content for promotion and marketing. It lets you drive more traffic and sales for your brand. With the analytics feature – you can know which post is gaining maximum traction.
Moreover, it lets you know if the visitors are converting into followers. The tool lets you measure what matters with personalized insights and reporting. Later is an effective tool that fulfils all your social media goals – whether short-term or long-term. It has a free plan – but you will get maximum features with the paid plan.
Buffer
Buffer lets you manage your social media pages and schedules your post on time. Besides, it comes with an analytics tool that helps to track your user’s activities. With the tool – you can figure out the best time to post and integrate with your content.
With Buffer, you can collaborate with your team members and plan your campaigns. It lets you respond to your comments faster, which engages your users. With Buffer – you’ll be able to track the growth of your reach and following. It lets you build a customized landing page for your website.
Moreover, it lets you prioritize vital conversations in no time. The tool is the most intuitive and affordable way to reach the target audience. Buffer supports seven platforms – you can also opt for a free plan.
Choose the best tool
It is time to refine your social media strategy, so use the above tools to gain maximum benefit. Using the above tools will move you closer to your audience and give your brand online visibility. If you’re new to the world of digital marketing – you can use social media tools to open new doors for your business.
