Indonesian influencer marketing customer relationship management (CRM) firm, Slice Group, has successfully garnered $645,000 in seed funding from Intudo Ventures and Arise. This financing move aims to bolster brands and agencies’ capabilities in efficiently managing relationships with influencers and content creators.
Slice Group, founded in 2022, is a pioneer in offering CRM solutions that foster robust, efficient, and long-term relationships between brands, agencies, and influencers. The company’s platform furnishes a comprehensive suite of tools allowing brands and agencies to work with a larger number of creators without escalating the need for additional manpower.
Following this seed funding, Slice Group has outlined a strategic roadmap that includes product refinement, accelerated platform development, and an aggressive sales strategy complemented by enhanced recruitment efforts. Their blueprint also entails the incorporation of advanced financial features, including invoice financing and a digital wallet for facilitating payments amongst brands, agencies, and content creators.
At the helm of Slice Group are Jesse Bouman, the CEO, formerly head of innovation and technology at Mindshare Worldwide, and Nesha Hanzdima, the COO, founder of Indonesian production house Violad Creative Studio. Drawing on their significant experience in managing brand campaigns, they have built a platform addressing the inefficiencies of the creator economy. Their aim is to empower creators to make data-driven decisions and establish sustainable relationships with brands.
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In a rapidly digitalizing world where influencer marketing is becoming a mainstream channel for brands to reach audiences globally, Eddy Chan of Intudo Ventures emphasizes the necessity for localized market knowledge. He believes that Slice Group’s understanding of Indonesia’s creator economy will deliver significant value to both brands and creators.
The positive sentiment is echoed by Aldi Adrian Hartanto, partner at Arise, who observes that creators typically grapple with classic informal economy issues, like access to financing and operational inefficiencies. Hartanto is confident that Slice Group’s product and leadership expertise can empower Indonesian creators at every scale, from micro to mega influencers.
This news comes in the wake of Indonesia’s proactive attempts to attract global talent and investors through its impending golden visa programme, as reported by The Jakarta Post. The programme is expected to bring more job opportunities to the local market by luring talent in the areas of digitalization, health, research, and technology.
This news piece is based on an article by marketing-interactive.com.
