Singapore, 1 August 2024 – Singlife, a prominent homegrown financial services provider, has launched an innovative digital initiative named “The Dream Cube.” This cutting-edge, AI-driven web campaign empowers Singaporeans to vividly visualize their unique financial freedom dreams.
Building upon the momentum of Singlife’s 2024 “Dream” campaign, which debuted on 1 July with a captivating brand film featuring Mediacorp artiste and Singlife brand ambassador Pierre Png, “The Dream Cube” offers a personalized digital experience. Participants can easily access the campaign on their mobile devices and answer three simple questions regarding their views on financial freedom. The answers then unlock a unique, AI-generated vision of their dreams, facilitated by generative AI technology and webAR.
“The Dream Cube” leverages insights from Singlife’s inaugural Financial Freedom Index study conducted in 2023. The study revealed that for many Singaporeans, financial freedom encompasses the ability to retire at will, travel extensively, and contribute to society.
Debra Soon, Singlife Group Head of Brand, Communications, Marketing, and Experience, states, “Singlife’s ‘Dream’ campaign is about empowering Singaporeans to visualize and chase their dreams. The Dream Cube takes this message to another level, allowing individuals to see themselves achieving those dreams, one which is personalized and unique. We hope this will give them the impetus to plan for their financial freedom and know that their dreams are achievable if they take the right steps and plan with the right data and advice. At the same time, we want them to have some fun with the app and connect with us on a digital platform.”
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This groundbreaking campaign underscores Singlife’s commitment to listening to its customers and understanding their dreams and aspirations. The insights derived from this engagement will enable Singlife to tailor its offerings and services to meet the evolving needs of its customers.
Participants can embark on their journey with “The Dream Cube” by visiting dreamcube.singlife.com. From now until 24 September 2024, the first 5,000 participants will receive a S$20 e-voucher and a Financial Freedom Starter Plan, featuring solutions to help kickstart their financial planning journeys.
Last month, Singlife launched its 2024 brand campaign, encouraging consumers to dream big and plan to achieve their goals. This initiative commenced with a light-hearted brand film, titled “The Dream: Eco Home,” featuring Pierre Png. In alignment with the campaign’s message, Singlife also announced its sponsorship of the award-winning local film “Wonderland.” The film narrates a heartwarming story about achieving dreams, be it for one’s family or the pursuit of a better life, further reinforcing Singlife’s dedication to supporting Singaporeans in their pursuit of financial freedom.
About Singlife
Singlife is a leading homegrown financial services company that provides consumers with innovative, technology-enabled solutions and a wide range of products to manage their financial well-being. Singlife’s comprehensive offerings include insurance plans, employee benefits, investment and advisory solutions, and the mobile-first Singlife Account. It is the exclusive insurance provider for various Singaporean ministries and a signatory of the United Nations Principles for Sustainable Insurance and Principles for Responsible Investment. The merger of Aviva Singapore and Singlife in 2020 created one of the largest homegrown financial services companies in Singapore.
