In a touching tribute to the 25th anniversary of KrisFlyer, Singapore Airlines’ esteemed lifestyle rewards program, the airline has unveiled a captivating film campaign. This initiative, a collaboration with TBWA\Singapore and Cutscene, is a heartfelt narrative that encapsulates the essence of KrisFlyer’s journey from a frequent flyer program to an integral part of its members’ lives, offering more than just miles but memorable experiences.
A Journey Through Life’s Doors
The campaign’s centerpiece, a one-minute film, follows the adventures of a young girl as she embarks on various stages of her life, each marked by significant experiences that resonate with the growth and evolution of KrisFlyer itself. From her first exhilarating plane ride to discovering new cultures and styles, the film beautifully illustrates how KrisFlyer has been a constant companion, transforming ordinary moments into cherished memories.
Celebrating a Milestone of Memories
This film not only pays homage to KrisFlyer’s transformation over the years but also celebrates the program’s role in enriching the lives of its members. Since its inception in 1999, KrisFlyer has redefined the concept of loyalty programs, extending its benefits beyond travel to encompass a wide array of lifestyle rewards. Today, it stands as a testament to Singapore Airlines’ commitment to delivering exceptional experiences, both in the air and on the ground.
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Loo Yong Ping, Deputy Executive Creative Director of TBWA\Singapore, expressed the sentiment behind the campaign, stating, “This film is more than just a celebration; it’s a reflection of KrisFlyer’s journey alongside its members, capturing the essence of exploration and the joy of discovery.”
KrisFlyer: A Companion for the Explorer in Everyone
The anniversary campaign underscores KrisFlyer’s evolution into a program that rewards not just travel but the pursuit of a life well-lived. It highlights how KrisFlyer has seamlessly integrated into the daily lives of its members, encouraging them to explore, experience, and enjoy the world with Singapore Airlines as their trusted companion. As KrisFlyer marks this significant milestone, the film serves as a reminder of the program’s enduring legacy and its future promise to continue enhancing the travel and lifestyle experiences of its global community.
