In a remarkable journey of quality and innovation, India’s own Short Story has emerged as a beacon of excellence in the global spirits industry. This new-age brand, under the aegis of Third Eye Distillery, has swiftly ascended the ranks, challenging the erstwhile notion that Indian spirits could not compete with their international counterparts. Today, as India stands proud as the 5th largest economy, its spirit industry, led by brands like Short Story, showcases premium products that not only meet but exceed global standards.
Crafting a New Narrative in Spirits
Launched in 2022, Short Story’s portfolio features three distinct white spirits: Grain Vodka, White Rum, and Dry Gin. This expansion by Third Eye Distillery, creators of the globally acclaimed Stranger & Sons Gin, aims to fill a market void with high-quality, accessible Indian spirits. The brand’s philosophy is simple yet profound: to let the quality of the spirit speak for itself, a principle that has resonated well with consumers and critics alike.
A Testament to Excellence
Short Story’s commitment to excellence was recently crowned with a Gold Medal at the World Gin Awards 2024, where its Dry Gin was also honored as the ‘Country Winner’ for the best London Dry Gin from India. This accolade, presented by The World Drinks Awards and TheDrinksReport.com, is a testament to the brand’s superior craftsmanship and innovative spirit.
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The Spirit of Innovation
Pankaj Balachandran, Brand Director of Short Story, reflects on the brand’s mission to redefine the perception of Indian spirits. “Our goal was to shift that perception and create a homegrown spirit that not only resonated with Indians but also instilled a sense of pride in consumption,” he said. Balachandran’s vision is clear: to introduce the world to premium Indian spirits that are appreciated globally for their quality and uniqueness.
Recognition and Expansion
With over 15 international awards to its name, Short Story has proven its mettle on the world stage. From the San Francisco World Spirits Competition to the Asian Spirits Masters, the brand’s spirits have consistently clinched top honors, underscoring the global appeal of Indian craftsmanship. As Short Story expands its presence both domestically and internationally, it continues to be a preferred choice at top bars and restaurants, promising a taste of India’s finest to the world.
