Shiprocket, India’s 106th unicorn and leading eCommerce enablement platform launches Shiprocket Growth Academy, a groundbreaking initiative designed to revolutionise the learning experience for India’s eCommerce sellers. The platform is designed to provide sellers a comprehensive learning experience through a wealth of educational materials and resources, equipping them with the required skill set to navigate the dynamic digital commerce landscape and achieve unprecedented business growth. By providing a one-stop-shop for eCommerce learning platform, the academy aims to empower 100,000 merchants over the next 2-3 years, to boost their contribution to India’s GDP and succeed in the anticipated $300 billion Indian eCommerce market.
The Indian eCommerce market is poised to become the world’s second-largest by 2034, with MSMEs contributing around 30% to India’s GDP. This launch is a significant step in the direction of bolstering this growth by democratising eCommerce for Indian MSMEs. The platform covers crucial aspects such as starting and scaling direct-to-consumer (D2C) businesses, effective marketing strategies, brand building, and achieving product-market fit.
Shiprocket Growth Academy is built on four key pillars– learning, community, consultancy, and analytics, designed to empower eCommerce sellers at every stage of their journey. The platform offers a robust suite of offerings, including courses, tutorials, webinars, podcasts, and expert-led master classes by the leadership of Shiprocket. Through this, Shiprocket Growth Academy fosters a thriving community where sellers can connect, share valuable insights, and learn collaboratively from each other’s experiences. Taking user experience a step further, Shiprocket Growth Academy has partnered with leading digital marketing agencies to provide consultation calls to offer sellers expert guidance in performance marketing. This enables them to optimise their campaigns and drive sales. Existing Shiprocket sellers will benefit from personalised analytics reports with in-depth analysis on logistics performance and tailored business suggestions, empowering them to make informed decisions and achieve greater efficiency.
Saahil Goel, MD and CEO of Shiprocket said, “Shiprocket Growth Academy is our commitment to give back to the seller community, India’s startup ecosystem, and D2C businesses. At Shiprocket, we firmly believe that sustaining this remarkable expansion requires a robust support system throughout the entire lifecycle of an eCommerce business. Consequently, we have been playing our part in catalysing the growth of various eCommerce enterprises through a range of next-gen solutions. Recognising that knowledge is the foundation of success, we established the Shiprocket Growth Academy.”
Shiprocket Growth Academy is a comprehensive platform designed to equip eCommerce enthusiasts with the knowledge and support needed to thrive in the competitive world of online business. Access to the program is completely free with the goal for the entire e-commerce ecosystem to benefit from the learnings and grow together.
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About Shiprocket
Shiprocket is India’s largest eCommerce enablement platform on a mission to empower the businesses of Bharat to scale their ventures by unleashing the true power of eCommerce. The platform helps the sellers at every step of their eCommerce journey, creating an operating system for direct commerce. Their stack of tech integrations enables shipping, fulfilment, customer communication and marketing tools as well as providers for SMEs, D2C retailers, and social commerce retailers in India.
Launched in 2017, Shiprocket is on a mission to create a seamless logistics data platform that connects retailers, carriers, and consumers across national and international locations. Shiprocket provides a technology stack to help retailers integrate their shopping websites on Shopify, Magento, WooCommerce, Zoho, and others with the platform’s multi-carrier API to manage orders, prints, and shipping labels. It also avails tracking information from multiple providers including managing Cash on Delivery (COD) orders and payment reconciliation. Shiprocket also offers state-of-the-art fulfilment solutions with more than 45 warehouses located across India. The technology stack provides a robust post-purchase experience to consumers resulting in higher engagement and lower RTO (failed deliveries). With 25+ courier partners on board, the brand permits pan-India as well as international shipping deliveries. Its shipping solutions are available across 24,000+ pin codes within India and 220 countries and territories worldwide.
