In the dynamic world of mobile technology, Samsung’s new campaign for the Galaxy Z series is capturing attention across the Asia Pacific. Bollywood sensations Varun Dhawan, Kiara Advani, and Olympic gold medalist Neeraj Chopra, have all showcased their ‘flip side’ in a series of digital films, signaling a departure from conventional smartphone design to a foldable future.
Galaxy Foldables: Revolutionizing the Market
Samsung’s Galaxy foldable phones, including the Galaxy Z Flip5 and Z Fold5, are rapidly becoming the face of innovation in the mobile sector. By steering away from the traditional bar-type design, these devices offer a more adaptable and functional user experience.
The Trendsetters’ Choice
Aditya Babbar, Senior Director of Mobile Business at Samsung India, remarks, “Our Galaxy Z Flip5 resonates with Gen Z and Millennials through its futuristic design and top-tier features. It’s not just a device but a creative companion for trendsetters.” This sentiment is echoed by the trio of Dhawan, Advani, and Chopra, whose lifestyles epitomize the versatility of Samsung’s foldables.
Unfolding New Experiences
The campaign’s films portray the celebrities transitioning to their new Galaxy Z devices, embracing the enhanced features that integrate seamlessly into their lives. Varun Dhawan, an avid gamer, praises the Galaxy Z Fold5 for its expansive screen that has transformed his gaming sessions.
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Kiara and Neeraj’s Tech Evolution
Kiara Advani’s film highlights the Galaxy Z Flip5’s FlexCam feature, which has revolutionized her photography experience. Neeraj Chopra, on the other hand, aligns the multi-tasking capabilities of his Galaxy Z Fold5 with his pursuit of excellence in athletics.
Creating a Limitless Narrative
According to Vikash Chemjong, CCO of Cheil India, the idea was to showcase the allure of the flip side that even celebrities can’t resist. Srijib Mallik, Head of Business- Samsung at Cheil India, added, “Our goal with the Galaxy foldable phones is to convey a message of a boundless, adaptable world. The association with Varun, Kiara, and Neeraj amplifies this narrative to resonate strongly with younger generations.
