Ruder Finn, a prominent global communications and marketing agency, has made a groundbreaking announcement with the launch of its first-ever global AI Advisory Council, chaired by Zack Kass, the former Head of Go-To-Market at OpenAI. This move marks an exclusive partnership within the PR industry, as Ruder Finn seeks to lead the AI revolution in communications for its global client base.
Zack Kass: A Visionary at the Helm
With 14 years of experience in AI and a remarkable track record at OpenAI, Kass is a highly regarded figure in bringing artificial intelligence to practical business applications. His work spans advising Fortune 500 leaders and even The White House on effective AI strategies. Now, he will guide Ruder Finn’s AI Council to harness the transformative power of AI for clients across industries.
Zack Kass shares his vision
“The future of communications is inextricably linked with AI, leading to abundant possibilities. We’re on the cusp of unlocking unprecedented creativity, efficiency, and impact in how we connect and communicate. This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier and leverage AI for meaningful and lasting success.”
Commitment to the AI Revolution
The AI Advisory Council will report directly to CEO Kathy Bloomgarden and will operate under the leadership of CTO & Head of AI Tejas Totade and Managing Director of Ruder Finn Interactive Asia, David Ko. The council will be instrumental in integrating advanced AI capabilities across all client offerings, empowering businesses to transform their communication strategies.
Kathy Bloomgarden emphasized the importance of this initiative:
“At Ruder Finn, we believe that a company’s approach to AI – how quickly they learn, integrate, and embrace its potential – will be a key factor in their future success. Zack’s global perspective and deep understanding of AI will be invaluable as we empower our teams and clients around the world to leverage these transformative technologies.”
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Setting New Standards in PR
Elan Shou, Ruder Finn Asia-Pacific Managing Director, elaborates on the significance of this development:
“Our firm is setting a new standard in the industry by integrating advanced AI capabilities directly into our client offerings. By transforming traditional PR with AI-driven insights and efficiencies, we’re not just enhancing campaign outcomes—we’re positioning ourselves as leaders in AI-powered communications.”
As AI continues to reshape industries, Ruder Finn’s proactive steps to embrace and integrate it into its core offerings demonstrate a forward-thinking approach that positions the firm as a trailblazer in the AI-driven future of communications.
About Ruder Finn Asia
Ruder Finn Asia is the Asia-Pacific arm of the renowned New York-based Ruder Finn, a global leader in communications consulting, known for delivering award-winning solutions at the intersection of content, creativity, and digital innovation. With a team of over 700 consultants, Ruder Finn Asia operates across key cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hong Kong, Singapore, Malaysia, Mumbai, New Delhi, Hyderabad, and Bangalore. Its impressive client roster includes prestigious names such as Bang & Olufsen, DHL, Four Seasons Hotels & Resorts, GSK, Hermès, Jumeirah, L’Oréal, Omron, Sanofi, Visa, Volkswagen Group, and top-tier brands from the Kering, LVMH, and Richemont Groups.
About Ruder Finn Interactive (RFI Asia)
As a dynamic business division of Ruder Finn Asia, Ruder Finn Interactive (RFI Asia) leverages cutting-edge AI technologies to provide bespoke solutions in communications, branding, digital marketing, and crisis management. RFI Asia specializes in creating omnichannel campaigns, brand design, content creation, AI-driven experiences, and corporate training. With offices in Beijing, Shanghai, Singapore, and Hong Kong, RFI Asia is committed to delivering tailored strategies that elevate client success across the region.
