In a significant move that marks a new era in e-commerce, the global commerce company formerly known as CommerceHub has rebranded itself as Rithum. This strategic shift is not just a change in name but a consolidation of several powerful entities under one umbrella, including ChannelAdvisor, Dsco, and the AI-driven UK startup Cadeera.
A Unified Vision for Seamless Shopping Experiences
Rithum’s rebranding is a response to the evolving needs of the global retail landscape. The company’s goal is to empower brands and retailers around the world to create frictionless shopping experiences for their customers. This initiative reflects a growing trend in the retail sector to streamline consumer interactions across various channels.
Leveraging AI for Enhanced Search and Discovery
A key aspect of Rithum’s rebranding is its acquisition of Cadeera, an AI-enabled technology platform. This move is set to accelerate Rithum’s investments in AI-powered search and discovery tools. Cadeera’s multi-modal AI platform combines advancements in computer vision, language processing, and machine learning, enhancing capabilities in product onboarding, search, and discovery.
Driving Positive Business Outcomes with Advanced Technology
With these integrations, Rithum is poised to deliver significant benefits to its customers. These include reduced operational costs and enhanced efficiency, leading to improved consumer experiences. The company’s ability to adapt to fluctuating consumer demands, manage inventory effectively, and integrate digital marketing with listing optimization is a game-changer in the e-commerce space.
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Expanding Reach and Capabilities
Rithum’s network now encompasses over 40,000 brands, retailers, and suppliers, supporting the entire e-commerce lifecycle. This extensive network allows businesses to expand rapidly, manage product listings, marketing, sales, and delivery efficiently.
Financial Milestones and Leadership Vision
Processing an impressive US$50 billion in annual gross merchandise value and managing over US$500 million in digital marketing and retail media ad spend, Rithum is setting new benchmarks in the industry. Bryan Dove, CEO of Rithum, expresses excitement about this new chapter, emphasizing the company’s commitment to building profitable and lasting commerce businesses.
The Future of E-Commerce with Rithum
Aarthi Ramamurthy, chief technology and product officer at Rithum, highlights the role of AI in transforming commerce. The integration of AI across Rithum’s platform is expected to significantly reduce operating expenses and increase the speed-to-site for new products. Heather Hershey of IDC also notes Rithum’s potential to become a holistic partner in the connected commerce ecosystem.
A Trailblazer in the E-Commerce Industry
Rithum stands at the forefront of e-commerce innovation, offering a comprehensive solution that combines AI, multi-channel commerce, and operational efficiency. Its vision to power the entire e-commerce shopping journey positions it as a key player in shaping the future of retail and brand growth.
