DFS Group, an industry giant in the global luxury travel retail sphere, recently launched the revolutionary DFS CIRCLE. This state-of-the-art loyalty programme is set to supersede the erstwhile LOYAL T by DFS.
An epitome of DFS’s dedication to innovation, DFS CIRCLE seeks to enhance the customer experience by offering a new dimension in customer-focused luxury.
With DFS CIRCLE, customers embark on a personal voyage of exploration and discovery. Members are given the opportunity to unlock a universe of tailored rewards and specially curated experiences, all while staying connected through the DFS CIRCLE mobile app or the WeChat Mini Programme. This updated mobile app fosters better interaction with members by providing bespoke offers and rewards geared towards their individual needs and preferences.
In a significant recent development, DFS Group and Changi Airport Group collaborated to make their mark in the luxury eCommerce space.
Also read: Integrating Fitbit & MindFi App Into Daily Lifestyle Leads o Significant Improvements in Teachers’ Mental Wellness – Singapore Study
Long Chiu, the Executive Vice President of Digital Ventures and Marketing, stated, “Our enhanced services and seamless points currency are tailored to cater to every aspect of your needs.”
The inauguration of DFS CIRCLE is particularly significant, as it marks the first introduction of DFS’ new and official Chinese name “迪斐世” (dí fěi shì), reflecting DFS’ unique identity as a global luxury travel retailer. The DFS CIRCLE logo is a statement of opening up to new possibilities.
Prior to this, DFS Group and Changi Airport Group jointly ventured into the luxury eCommerce domain by launching iShopChangiWines.com. This online platform offers duty-free and GST-absorbed premium wines, champagnes, and sakes for global consumers.
Source: Marketing Interactive
