Ticketek has announced with great excitement the renewal of its agreement with Venues Canberra, marking the continuance of a successful collaboration that has endured for a decade. Some of the most prestigious venues in the Australian Capital Territory (ACT) stand to benefit from this collaboration, which has the potential to revolutionise tickets, technology, and the experience for attendees.
Iconic Venues Hosting Stellar Events
At the heart of this collaboration are Venues Canberra’s premier facilities, including the esteemed GIO Stadium and Manuka Oval. These venues stand as pillars of the ACT’s entertainment and sports landscape, hosting a diverse array of events from the adrenaline-pumping matches of the Canberra Raiders and ACT Brumbies to the international spectacle of cricket matches and grand musical gatherings.
Revolutionizing Ticketing for an Unmatched Event Experience
The renewal of this partnership underscores a shared dedication to harnessing the advanced ticketing technology of Ticketek. A standout feature of this collaboration is the rollout of NFC contactless entry across GIO Stadium and Manuka Oval, introducing a streamlined “tap n go” entry method that promises to elevate the event-day experience for all attendees.
Ticketek’s affiliation with TEG, the leading ticketing, live entertainment, and data analytics powerhouse in the Asia Pacific, brings over forty years of unparalleled expertise in ticketing the grandest events and venues across Australia, New Zealand, Southeast Asia, and the UK.
Leaders Reflect on the Partnership
Reflecting on the partnership, TEG Group CEO Geoff Jones shared his excitement, “Over the last decade our relationship with Venues Canberra has gone from strength to strength and we could not be more delighted to renew our Partnership to ticket several of the ACT’s largest venues.”
Matt Elkins, Executive Branch Manager for Venues Canberra, also expressed his delight, emphasizing Ticketek’s enduring commitment to the Canberra community. “We are delighted that they will continue to Partner with us, our hirers, the people of Canberra and the region for a further five years to provide significant investment to the ticketing purchase experience and the entry infrastructure at our venues, which will no doubt enhance the customer event experience.”
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Looking Ahead with the Audience in Mind
Moreover, the partnership ensures Venues Canberra’s continued access to TEG’s Ovation platform, an advanced data insights and marketing research tool. This platform empowers venues to deeply understand their audiences, enabling the customization of future events to align more closely with fan preferences and expectations.
The rekindled partnership between Ticketek and Venues Canberra represents more than a mere business agreement; it signifies a shared commitment to enriching the live event experience for fans throughout the ACT. Through the integration of advanced ticketing technology and a focus on customer satisfaction, this alliance is set to usher in a new era of entertainment and sporting events in the Australian Capital Territory, heralding a win-win scenario for all parties involved.
