In a bid to bolster national pride and support for Indian athletes, the Reliance Foundation has unveiled its #LehraDoTeamIndia campaign. This initiative is designed to rally fans behind the country’s sports stars as they strive to elevate India’s stature in the upcoming Asian Games in Hangzhou, China.
Key Highlights:
- Reliance Foundation launches the #LehraDoTeamIndia campaign to boost support for Indian athletes.
- The campaign showcases a mix of seasoned sports legends and promising newcomers.
- PV Sindhu, PR Sreejesh, and Sushila Chanu are among the iconic athletes featured.
- The initiative also spotlights emerging talents making their Asian Games debut.
- Olympic gold medalist Abhinav Bindra is a prominent face of the campaign.
- Ogilvy India is the creative force behind the campaign’s execution.
The campaign is a celebration of India’s rich sports heritage and its future potential. It features a blend of the nation’s most celebrated athletes and those who are set to make their mark in the Asian Games for the first time. Among the luminaries spotlighted are Olympic medalist PV Sindhu, hockey stalwarts PR Sreejesh and Sushila Chanu, and seasoned athletes Achanta Sharath Kamal (Table Tennis) and Virdhawal Khade (Aquatics).
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Moreover, the campaign casts a spotlight on emerging talents poised to make their Asian Games debut. This includes promising stars like Shaili Singh (Long Jump), Anupama Upadhyaya (Badminton), Simranjeet Kaur (Archery), Mayuri Lute (Cycling), and Yash Tushir (Wrestling). Adding gravitas to the campaign is Abhinav Bindra, the first Indian to clinch an individual Olympic gold.
Crafted by Ogilvy India, the #LehraDoTeamIndia campaign is more than just a promotional initiative. It’s a clarion call for the nation to unite in support of its athletes, celebrating their achievements and spurring them on as they aim to make the tricolor soar in Hangzhou.
