To strengthen its position both domestically and internationally, iD Fresh Food has announced key changes to its leadership team. The company has appointed Rajat Diwaker, a seasoned professional with over two decades of experience in the FMCG sector, as the new CEO for its India operations.
Rajat Diwaker, known for his exceptional track record in turning around businesses and driving high-impact growth, steps in as the India CEO. His previous role as the Managing Director of Marico Bangladesh Limited and his position as a director on the board of the Foreign Investors’ Chamber of Commerce and Industry (FICCI) in Bangladesh, speak volumes about his expertise and leadership capabilities.
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PC Musthafa’s Elevated Role
PC Musthafa, the visionary who led iD Fresh for nearly two decades, transforming it into India’s most beloved consumer brand, now takes on the mantle of Global CEO. While continuing as the Chairman of the Board of Directors, Musthafa’s new role will focus on global expansions, building food-tech capabilities, strategic acquisitions, and driving iD Fresh’s innovations for the global market.
Expanding Horizons
As part of its ambitious growth strategy, iD Fresh is not only strengthening its leadership but also planning to appoint dedicated Business Heads and CEOs for each international market. The company is currently in the process of hiring a CEO for its US operations. With over a third of its revenues coming from international markets, iD Fresh aims to enter new territories like Singapore and Australia while expanding its presence in existing markets.
Comments from the Captains
PC Musthafa expressed his excitement about the future, stating, “iD Fresh’s journey so far has been incredibly rewarding. I am delighted to welcome Rajat Diwaker to the iD Fresh family. Under his leadership, I’m confident that we will scale new heights and win more hearts.” Rajat Diwaker, sharing his enthusiasm, said, “It’s a privilege to lead a team that has set new benchmarks for innovation and business growth. My focus will be on accelerating innovation, portfolio expansion, and expanding the manufacturing footprint.”
iD Fresh’s Global Aspirations
iD Fresh’s journey from a humble start in Bengaluru in 2005 to becoming a soaring global enterprise is nothing short of inspirational. With its unique selling proposition of 100% natural, high-quality, healthy, preservative- and chemical-free products, the company is well-positioned to leverage the growing consumer demand for fresh, healthy foods in international markets. Plans to roll out an IPO over the next three to four years further underscore its ambitious vision.
Strengthening the Core with New Appointments
The recent appointments of Megha Latawa as Chief Human Resources Officer (CHRO) and Enakshi Dasgupta as Head of New Business and New Product Development (NPD) reflect iD Fresh’s commitment to robust leadership. These strategic moves come on the heels of a significant INR 507 crore Series D funding round in 2022, one of the largest deals in the food start-up space, signaling a bright future for the company.
As iD Fresh Food embarks on this new chapter, the focus is clear: sustainable business growth, innovation, and global expansion. With a strengthened leadership team at the helm, the company is poised to make significant strides in the FMCG sector, both in India and internationally.
