KUALA LUMPUR, Malaysia – In a landmark move, Qatar Airways has launched a pioneering AI-driven campaign, marking an industry-first. The global ‘AI Adventure’ film invites customers to star in its emotive storyline, using advanced AI technology to create personalised, immersive experiences. This move underscores Qatar Airways’ unwavering commitment to innovation and customer-centric experiences.
The groundbreaking film allows viewers to place themselves as lead characters, offering a highly personalised experience where the characters adapt to the viewer’s facial features and skin tone. The campaign reflects the airline’s dedication to ensuring each journey resonates on a deeply personal level, delivering a truly memorable experience.
An Immersive Experience Like Never Before
By visiting flyqatar.com, viewers can participate in this extraordinary AI adventure. The campaign lets users select from multiple scenes, becoming the star of the narrative. This leap in technological innovation redefines how brands engage with their audience, creating a personal and memorable connection. The film is also available on Qatar Airways’ YouTube channel.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al Meer, emphasized:
“At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”
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Revolutionising the Airline Industry with AI
Qatar Airways Chief Commercial Officer, Thierry Antinori, hailed the campaign as a demonstration of the airline’s innovative spirit:
“Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”
This technology-centric campaign is a testament to Qatar Airways’ position as a leader in digital transformation, shaping the future of customer experiences in the aviation industry.
A New Era of Brand Engagement
Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Babar Rahman, highlighted the campaign’s significance:
“With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.”
This campaign aligns with Qatar Airways’ ethos of continuous innovation, further cementing its position as a leading airline in offering unmatched customer experiences.
A History of Excellence
Qatar Airways has always been at the forefront of aviation excellence. Recognised for winning the ‘World’s Best Business Class’ ten times and ‘World’s Best Airline’ seven times, Qatar Airways has consistently demonstrated a passion for innovation. The airline continues to push the boundaries, proving that there’s no limit to delivering excellence.
