In a groundbreaking announcement, PubMatic, a leading independent technology firm committed to evolving digital advertising’s supply chain, revealed a suite of enhancements to its Connected TV (CTV) platform. This milestone aims to offer publishers unrivaled technological advancements and unique brand demand, consequently empowering buyers to maximize campaign performance across top-tier streaming inventory.
Driving Market Leadership in CTV Advertising
The company currently processes an astounding trillion plus CTV impressions per month, driven by a rapidly burgeoning list of CTV and Over-the-Top (OTT) publishers.
Key Partnerships Enhance Streaming Market Reach
As part of this growth trajectory, PubMatic also announced new and expanded partnerships with a set of top-notch streaming brands including AMC Networks, FOX, iQIYI, ABS-CBN, and TrueID.
Testimonials from Premium Partners
We have seen great momentum for our CTV/streaming inventory, as well as the continued growth of FOX Digital. As we continue to simplify the approach to working with FOX’s CTV inventory, our partnership with PubMatic and their SPO product shows our continued commitment to make buying CTV less frictionless and more automated for our clients. Our demand partnerships are helping us provide unification and scale across the FOX Portfolio to help buyers enhance our engagement and experiences that respect viewer privacy.
Abbie Reichner, Vice President, Programmatic Strategy & Operations, Fox Corporation
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CTV is an important and growing component of our ad-supported distribution ecosystem, and PubMatic has been a valued partner, making it as easy as possible for advertisers to transact with us and reach viewers watching our high-quality original content across multiple platforms. These enhancements to the PubMatic platform will bring real benefits to advertising clients who want to leverage the strong viewer interest and engagement with our content programmatically, which is our preferred method of unlocking the value of this coveted inventory.
Evan Adlman, Executive Vice President of Commercial Sales and Revenue Operations for AMC Networks
Innovative Feature Enhancements for Advertisers and Publishers
The CTV platform enhancements also include a variety of product and feature updates that offer a competitive edge to both buyers and publishers.
From Activate Launch to CTV Enhancement: PubMatic’s Continuous Drive for Innovation
This development comes on the back of the recent launch of Activate, a cutting-edge supply path optimization solution. As the company continues to expand the Activate business, premium CTV publishers will find new sources of incremental demand.
Our relentless innovation and exclusive demand partnerships make PubMatic the preferred monetization partner for premium CTV publishers. We have had tremendous interest in our publisher and advertiser solutions and new products like our recently launched SPO product Activate. Our customers are key stakeholders in our innovation roadmap and this has put us in prime position to win the programmatic future together.
Nicole Scaglione, VP of CTV and OTT at PubMatic
