Singapore – The Secret Little Agency (TSLA) has announced the rebranding and expansion of its experience and advocacy arm, PPURPOSE. With its rebrand, PPURPOSE will now offer enhanced PR and communications capabilities, reflecting the evolving landscape of communications, events, and influencer marketing. This move aims to set a new standard for creativity in PR and bring meaningful experiences to life.
Founded in 2016, PPURPOSE has built a reputation for delivering culturally impactful programming and advocacy. Notable clients include Netflix, Hugo Boss, Zespri, Asian Civilisations Museum, and the National Arts Council. Recently, the agency co-presented the preview of New Bahru, a lifestyle and creative destination by The Lo & Behold Group, drawing
PPURPOSE’s Brand Refresh to Better Embody the Agency’s Spirit
PPURPOSE’s rebrand is not just about expanding services but also about aligning its visual identity with its ethos of creating positive change and cultural impact. The agency’s refreshed look includes a new color palette and an updated website that reflects the dynamism of their work and constant motion. Their new logo symbolizes perpetual movement, capturing the essence of their innovative approach to PR and communications.
Exploring New IP Projects with Deeply Curious Co.
In this next chapter of growth, PPURPOSE will be exploring more IP projects through its IP and community outreach arm, Deeply Curious Co. The focus will remain on driving positive change through wellbeing-related content, experiences, and investments. This strategic direction aims to create lasting cultural impacts and foster communities built around meaningful experiences.
Also Read: Initiative Promotes Megan Davey to Head of Melbourne Amid Sarah James’ Departure
Recent Projects and Achievements
PPURPOSE has demonstrated its capability through several impactful projects:
- Sneak Peek of New Bahru: Partnering with The Lo & Behold Group, PPURPOSE co-presented an event showcasing New Bahru, a major lifestyle project. The event featured communal artworks, live performances, and design-centric partnerships, drawing over 12,000 attendees.
- Rasa Gombak Day Out: In collaboration with Enterprise Singapore, PPURPOSE conceptualized a pop-up marketplace celebrating Bukit Gombak as a modern heritage heartland hub. The success of this event led to securing another Heartland Rejuvenation project in a new precinct.
- We See You Care: This campaign with the Agency for Integrated Care highlighted the realities of caregiving through personal stories from KOLs. The campaign reached over 4.5 million people and won Gold at the PR Asia Awards 2024.
- The Arts Plan: PPURPOSE partnered with the National Arts Council to drive engagement for The Arts Plan. This included a multi-act experience for the arts community and a travelling showcase for the public, which successfully engaged large crowds.
With its rebrand and expanded capabilities, PPURPOSE is poised to set new standards in PR and communications, creating culturally impactful experiences that resonate globally. The agency’s commitment to creativity, advocacy, and meaningful engagement continues to drive its success and growth in the industry.
