One of the top beverage companies in India, Arle Agro, has launched SMOODH Fruit Smoothies under the dairy brand SMOODH. This innovative product, which comes in three delicious flavors—”Guava Chilli,” “Banana Rum Flavor,” and “Mixed Berries”—combines fresh fruits and yoghurt in an unusual way. With its unbeatable price of Rs. 10 for an 85-ml carton pack of SMOODH Fruit Smoothies, Parle Agro is confident that millions of Indians will fall in love with it for its accessibility, mouthwatering flavor, and creative design.
After introducing a variety of delectable flavors at an innovative price point, the tremendous popularity of SMOODH flavoring made it clear to Parle Agro what customers wanted. It was obvious that consumers wanted more interesting, delectable, and reasonably priced dairy-based beverage options. Devoted to their guiding principle of providing customers with what they want while steadfastly adhering to their ethics of being unique, Parle Agro expanded their dairy portfolio by introducing SMOODH Fruit Smoothies, a category that was first introduced to the mass Indian market.
The success of Parle Agro has been heavily influenced by SMOODH Fruit Smoothies
SMOODH Fruit Smoothies is yet another illustration of the company’s pioneering efforts. The launch of SMOODH-flavored milk was a huge success. Parle Agro soon realised that customers wanted more interesting, delectable, and reasonably priced dairy-based beverage options. As a result, the company made the decision to introduce “SMOODH Fruit Smoothies”. A new category, to the Indian mass market. The book SMOODH Fruit Smoothies is a tribute to Indians’ passion for fruit, yoghurt, and beverages.
The company thoughtfully developed the flavors, taking into account the preferences of traditional Indian consumers. The end result is a deliciously refreshing fruity yoghurt blend available in three different flavors. They achieved perfect balance of sweetness and spice in the “Guava Chilli” flavor. A desi blend of sweet guava and a hint of spicy chilli. The “Banana Rum Flavor” offers a decadent drinking experience by combining the toasty flavour of rum with the sweet taste of bananas. The ‘Mixed Berries’ variant, which also comes in strawberry, blueberry, and cranberry flavours, has a fruity, refreshing flavour.
The Three Unique SMOODH Fruit Smoothie Variants:
- Guava
- Banana rum flavour
- Mixed Berries
Fruit Smoothies from SMOODH
Parle Agro recognized the need to price the newly introduced SMOODH Fruit Smoothies category reasonably, offering affordable indulgence to the Indian market. Millions of Indians now have access to SMOODH Fruit Smoothies thanks to the company’s incredible launch price of Rs. 10 for an 85-ml carton pack. For those who prefer a larger pack, Parle Agro has also introduced an easy-to-handle PET bottle priced at Rs. 15 for 125 ml. The success of SMOODH Fruit Smoothies is largely due to its cost-effective pricing policy. At this price point, the market in this country has no dairy beverage brands.
The business is confident that its strategy of low prices. It will enable it to connect with more customers and make the brand available to a larger audience. When discussing the introduction of SMOODH Fruit Smoothies, Nadia Chauhan, joint managing director and chief marketing officer of Parle Agro, said, “In keeping with its reputation for introducing cutting-edge products to the Indian marketplace, SMOODH Fruit Smoothies. It also strengthens our resolve to offer more “Good-for-you” goods to Indian consumers.”
Salmaan Dulquer Joins SMOODH as a Brand Ambassador
Dulquer Salmaan, an actor, commented on the affiliation and shared, “I’m thrilled to represent SMOODH as its brand ambassador and spread awareness of it. My go-to drink of choice has changed to SMOODH Fruit Smoothies. When I need an energy boost to get through the day, I bring it with me to shoots. The flavour combinations are wonderful, and the drinking experience is smooth. In every way, it lives up to the SMOODH moniker.” The new Smoothies TVC combines real life and animation against a background of a grocery store scene. Dulquer Salmaan, who plays a store employee, expounds to a customer enthusiastically on the delectability of each flavour as stunning visuals highlight the irresistibility of the smooth and rich experience of SMOODH Fruit Smoothies.
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The Dulquer Salmaan TVC has been released in Kannada, Tamil, and Telugu and is currently airing on prominent channels in those languages. Varun Dhawan appears in the Hindi version of the TV commercial, which is currently airing in India’s western markets before going nationwide soon. To raise awareness for the new launch, an aggressive print, digital, and social media campaign is also planned.
