Kedar Gokhale, the former Vice-President of Operations at Swiggy, has embarked on an ambitious new venture in the agritech sector with the launch of Orbit Farming. Joined by Aishwarya Ramakrishnan, a former strategist at Krish-e, this dynamic duo is set to revolutionize farming practices in India.
Targeting the Heart of Indian Agriculture
Orbit Farming is uniquely positioned to cater to mid-sized Indian farmers, those managing 2 to 10 hectares of farmland. The startup’s mission is to offer innovative solutions that enhance both productivity and profitability for these farmers. Gokhale, expressing his passion for this new endeavor, said, “After an enriching 6-year journey at Swiggy, I am starting up again in a sector that has always fascinated me, agriculture! Happy to partner with Aishwarya Ramakrishnan in this journey as we zero in on an idea and launch Orbit Farming.”
Bridging Traditional and Modern Farming
The startup’s LinkedIn page reveals its aim to bridge the gap between traditional farming methods and modern, technology-driven solutions. Orbit Farming plans to leverage mechanization and advanced techniques to empower mid-sized farms, enabling them to achieve higher yields and increased income.
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Leveraging Diverse Expertise
Gokhale’s significant experience from Swiggy, where he managed key operational aspects, and his earlier venture in agritech, Truce-True Price, provides a solid foundation for Orbit Farming. Ramakrishnan, with her insights from Mahindra’s agritech business, Krish-e, adds depth and expertise to the venture.
Building a Founding Team
The founders are actively recruiting to build a team that shares their vision of empowering mid-sized farms. This initiative is part of a broader trend of Indian executives venturing into entrepreneurship, as seen with Gautam Sinha’s launch of SimpleO.ai and Karthik Gurumurthy’s funding for Convenio.
Orbit Farming’s Vision for Indian Agriculture
Orbit Farming stands as a significant step towards addressing the evolving needs of Indian agriculture. By harnessing technology and innovation, the startup is poised to make a meaningful impact on the livelihoods of farmers and the agricultural landscape. With Gokhale and Ramakrishnan’s leadership, Orbit Farming is on a promising path to usher in a new era of farming excellence in India.
