Jason Chen has been appointed as the new General Manager of OMD Taiwan, a division of the worldwide Omnicom Media Group, in a major move intended to support business growth and strengthen its leading position. The agency is at a turning point in its evolution as it attempts to manage the opportunities and difficulties presented by the rapidly changing landscape of digital marketing with the strategic appointment.
A Vision for Growth and Innovation
Chen steps into his role with a clear mandate: to drive the continuous development of OMD’s client partnerships, commercial operations, and the enhancement of product, talent, and agency culture. With a rich background in digital and media spanning over 18 years, including a decade of leadership within the OMG network, Chen brings a deep understanding of the interplay between media, data, and marketing technology. His extensive experience is expected to be instrumental in crafting win-win marketing strategies that benefit both brands and consumers alike.
“I am committed to leveraging my experience to meet the evolving challenges and opportunities presented by marketing technology,” said Chen, emphasizing his readiness to guide OMD Taiwan through its next growth phase.
Leveraging Global Resources for Local Success
Under Chen’s leadership, OMD Taiwan will intensify its focus on utilizing global resources, cutting-edge technology, and data insights to not only enhance its competitive edge but also to foster talent development and promote agile thinking within the brand. Chen’s vision extends to aiding brands in crafting superior consumer experiences, thereby securing a leading position for client brands and catalyzing business growth.
A Proven Track Record of Leadership
Chen’s return to the OMG network is seen as a homecoming, heralding a new chapter of digital transformation and market leadership for OMD Taiwan. His previous tenure at GroupM, d.vibe Digital, dentsu Solution Center, and tech startup Ainotam speaks volumes of his ability to make significant industry contributions across media, data, and marketing technology.
Charlotte Lee, CEO of OMD Asia Pacific, and Kelly Huang, CEO of Omnicom Media Group Taiwan, both lauded Chen’s appointment, highlighting his unparalleled expertise in client management, business operations, and digital strategy as key to OMD’s future success in a rapidly changing market.
As OMD Taiwan embarks on this new journey under Chen’s leadership, the industry watches with anticipation, expecting the agency to set new benchmarks and achieve greater heights in the digital era.
