Nuren Group, a regional leader in the Maternity and Children industry, has formed a strategic alliance with like-minded industry leaders to support mothers and children in the aspect of health, education, and livelihood. The group is targeting to file for an IPO on Bursa Malaysia or Nasdaq by 2025 and is currently in the process of mergers and acquisitions with leaders in the industry. As part of its commitment to improving postnatal care, Nuren Group has signed a Memorandum of Understanding (MOU) with the Confinement Service Providers to develop, support, and transform the post-partum confinement care and wellness industry to provide quality care services to mothers and children.
In an interview with Marketing In Asia, the company explains that the MOU will form an alliance between the leading media platform – The Parenting SuperApp by Motherhood, and the Confinement Service Providers. The objective of the alliance is to develop, support and transform the postpartum confinement care and wellness industry, to provide quality care services to mothers and children.
The announcement of the strategic alliance comes on the heels of the establishment of Malaysia’s first Multi Brand Confinement Group, “The Collective,” which aims to establish the Motherhood Care + Program. The Motherhood Care + Program is designed to support and fulfil pregnant mothers with better lifestyle and spiritual needs. The program will include a series of community-driven events such as antenatal classes, parenting workshops, health & well-being workouts, spiritual activities, and support groups for Mothers by Mothers.
In this article, Marketing In Asia discusses the importance of postnatal care and how the alliance between Nuren Group and Confinement Centers can improve the quality of postnatal care services in Malaysia.
What is the Memorandum of Understanding between Nuren Group and the Confinement Centers about?
Nuren Group has signed an MOU with the Confinement Service Providers to develop, support, and transform the post-partum confinement care and wellness industry. The MOU will form an alliance between the Parenting SuperApp by Motherhood and the Confinement Service Providers to develop, support, and transform the postpartum confinement care and wellness industry, to provide quality care services to mothers and children.
What is the goal of Malaysia’s first Multi Brand Confinement Group, “The Collective”?
The Collective aims to establish the Motherhood Care + Program, which is designed to support and fulfil pregnant mothers with better lifestyle and spiritual needs. The program will include a series of community-driven events such as antenatal classes, parenting workshops, health & well-being workouts, spiritual activities, and support groups for Mothers by Mothers.
What kind of support will new mothers receive during their confinement period under this partnership?
New mothers who registered with the Parenting SuperApp by Motherhood will be entitled to exclusive invitations to events and complimentary trials to services and products that are top of the industry. New parents will also enjoy unlimited access to weekly parenting classes and free resources through the SuperApp.
What is the importance of the initial 28-day postnatal period for women who have just given birth?
The postnatal period is crucial for the mother’s physical and emotional recovery after childbirth. Rest and recovery are essential during this period to allow the body to heal and to prevent complications such as infection or excessive bleeding. Adequate nutrition and hydration are also essential during this time to support the body’s healing processes.
Emotionally, the postpartum period can be a challenging time for new mothers. Hormonal changes and sleep deprivation can contribute to feelings of fatigue, mood swings, and anxiety. It is important for new mothers to have support from Confinement Care Providers during this time to help them adjust to the demands of caring for a newborn while managing their own recovery.
How will the alliance between Nuren Group and Confinement Centers improve postnatal care in Malaysia?
Confinement centers, also known as postpartum care centers or maternity hotels, offer a range of services to support women during the postnatal period. These centers provide a safe and comfortable environment for new mothers to rest and recover after childbirth. Confinement centers typically offer private rooms, meals, housekeeping, laundry, and support from trained staff.
Besides basic care services, confinement centers also provide specialised postpartum care such as traditional Chinese medicine, herbal remedies, and massages. These services aim to promote postpartum recovery and help new mothers adjust to the demands of caring for a newborn.
Also read: The Pressure & Commercialisation of Mother’s Day: How Society Neglects the True Meaning of Motherhood
Confinement centers also provide support for breastfeeding, including lactation consultation and assistance with breastfeeding techniques. This is crucial because breastfeeding provides numerous benefits for both the mother and the newborn, including a reduced risk of infection, improved bonding, and better long-term health outcomes.
Overall, the role of confinement centers is to provide a supportive environment for new mothers to rest and recover after childbirth. By providing specialised postpartum care and support, these centers can help women transition smoothly into motherhood and promote positive health outcomes for both the mother and the newborn.
How The Collective Will Train New Generations of Postpartum Caregivers?
The Collective plans to establish an academy to train new generations of postpartum caregivers. The Group will develop training materials, including visual aids and course materials, with qualified trainers who are experienced in postpartum care and have the necessary knowledge and skills to teach the curriculum.
The academy will have the necessary equipment and resources to conduct the training, and The Collective aims to provide practical training opportunities for students and stay-at-home mothers or unemployed women through partnerships with hospitals, clinics, and other healthcare facilities.
This initiative will provide employment opportunities for women who are interested in pursuing a career in postpartum care and will help meet the increasing demand for postpartum caregivers in Malaysia. By training new generations of postpartum caregivers, The Collective aims to improve the quality of postpartum care services in the country.
How is Nuren Group helping to bridge the digital divide in the confinement care industry?
Nuren Group is playing a significant role in bridging the digital divide in the confinement care industry through its core platform, the Parenting SuperApp by Motherhood.com.my. The platform provides a wide range of products and services for mothers and expectant mothers, including confinement care services.
By offering these services online, Motherhood.com.my is making it easier for women to access postpartum care services in several ways. The platform is increasing accessibility by offering confinement care services online, making it easier for women who live in remote or underserved areas to access postpartum care services.
Online confinement care services are also more convenient for women who may have busy schedules or who are unable to leave their homes due to health or mobility issues.
